Skip to content

Lugols Iodine

Fail

The top 5 brands take 100% of clicks, so Lugols Iodine is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$905K/yr547K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
95%top-5 click share · 5 brands · 491 sellers

Flapen Score

Lugols Iodine against its category

The dotted line is the Health & Household average. Past it, Lugols Iodine is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lugols Iodine market on Amazon at a glance

Shoppers on Amazon United States searched for Lugols Iodine 547K times last year and spent an estimated $905K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $905K a year.

Searches, last 12 months
547K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
9.6%
Market size, estimated
$905Ka year
Peak month
October2.4× the quietest month
Top search term
lugols iodine256K searches a year

02 · Price

A sale here is worth $17.18.

Listings sell for $17.18 on average, from $9.01 to $31.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $17.18 that is $137K to $172K a year per listing.

Average price
$17.18inside the $15 to $100 sweet spot
Price range
$9.01–$31.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
$137K–$172K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Iodine. It carries 10,290 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#107in Iodine
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
10,290per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Lugols Iodine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

491

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 239%
  • Brand 315%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Lugols Iodine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.4×

Search terms

Top Lugols Iodine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lugols iodine256K/yr
  • lugols 2 percent iodine solution56K/yr
  • j crows lugols iodine 5 percent organic28K/yr
  • lugols 5 percent iodine solution30K/yr
  • j crows lugols iodine 2 percent19K/yr
  • lugols iodine drops20K/yr
  • lugols iodine 5%15K/yr
  • lugols17K/yr
  • lugol15K/yr
  • lugols solution11K/yr

Reviews and returns

What reviews say buyers love and hate about Lugols Iodine

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It does not taste so pleasant”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lugols Iodine questions

Answered from the same tracked data.