Is lugols iodine profitable to sell on Amazon United States?

The niche generates $905K/yr across 7 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (45/100).

How competitive is the lugols iodine niche?

5 brands and 491 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lugols iodine?

Top complaints mined from reviews: Taste-Overall, Dosage, Side Effects. The return rate is 0.0%.

When does demand for lugols iodine peak?

Demand peaks in Oct; the busiest month runs 2.4× the quietest.

What does it cost to enter the lugols iodine niche?

Listings span $9.01–$31.02; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 10,290 reviews — the moat a new listing must climb.

Lugols Iodine

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.18

avg listing price — sweet spot $15–$100

Market size

Great$905K

$905K/yr · 547K searches

Price range

Good$9.01–$31.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,290.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is lugols iodine profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lugols iodine is a $905K/yr Amazon United States market (547K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

lugols iodine market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 60K–80K; avg 8,000–10,000/product
Revenue / yr: $1.0M–$1.4M; units × avg price
Conversion rate: 9.6%
Avg BSR: #107
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 86 months
Avg seller age: 171 days

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

491

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Earth Harmony Naturals42%
J. CROW'S39%
Carlyle15%
Heiltropfen3%
MARYRUTH'S2%
Open — no brand owns it (0%)

lugols iodine demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.4×

Open Trend

Top lugols iodine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lugols iodine256K/yr -15.6%10.1% conv.
lugols 2 percent iodine solution56K/yr -19.8%12.9% conv.
j crows lugols iodine 5 percent organic28K/yr +6.5%8.2% conv.
lugols 5 percent iodine solution30K/yr -33.9%3.3% conv.
j crows lugols iodine 2 percent19K/yr +1.7%15.3% conv.
lugols iodine drops20K/yr +14.0%9.7% conv.
lugols iodine 5%15K/yr +5.9%2.9% conv.
lugols17K/yr -19.8%7.0% conv.
lugol15K/yr -14.3%3.6% conv.
lugols solution11K/yr -4.1%7.7% conv.

All search terms

Top lugols iodine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Organic Lugols Iodine Liquid Drops Supplement - 2% Thyroid Non-GMO 2 Oz

Earth Harmony Naturals$17.014.7★5,102 rev

J.CROWS Lugols Solution of Iodine 2% 2 oz (1 Bottle) Premium Iodine & Potassium Iodide Liquid Gluten & Alcohol-Free Natural Brine Extract No Expiration - 1200 Drops

J. CROW'S$17.034.6★17,302 rev

Carlyle Lugols Iodine 2 Percent | 4 fl oz (Pack of 1)

Carlyle$12.164.5★8,138 rev

Carlyle Lugols Iodine 2 Percent | 2 fl oz (Pack of 1)

Carlyle$9.014.5★8,138 rev

J.CROWS Lugols Solution of Iodine 2% 2 oz (2 Bottle) Premium Iodine & Potassium Iodide Liquid Gluten & Alcohol-Free Natural Brine Extract No Expiration - 1200 Drops

J. CROW'S$31.024.6★17,302 rev

Newest

by launch date

J.CROWS Lugols Solution of Iodine 2% 2 oz (2 Bottle) Premium Iodine & Potassium Iodide Liquid Gluten & Alcohol-Free Natural Brine Extract No Expiration - 1200 Drops

J. CROW'S$31.0217,302 rev

1y ago

Carlyle Lugols Iodine 2 Percent | 4 fl oz (Pack of 1)

Carlyle$12.168,138 rev

2y ago

Organic Lugols Iodine Liquid Drops Supplement - 2% Thyroid Non-GMO 2 Oz

Earth Harmony Naturals$17.015,102 rev

5y ago

2.2% Lugols Iodine Solution 3.4 Fl Oz | Pharmaceutical Grade Ingredients | Lugols Solution Made with Iodine and Potassium Iodide | Third-Party Tested | Heiltropfen

Heiltropfen$15.671,672 rev

5y ago

Carlyle Lugols Iodine 2 Percent | 2 fl oz (Pack of 1)

Carlyle$9.018,138 rev

7y ago

What reviews say buyers love and hate about lugols iodine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Outstanding product for Men”

Advertised Vs Actual Product10%

“Seems to work, so far”

Value For Money8%

“Great bargain for the cost”

Taste-Overall6%

“Tastes delicious which I wasnt expecting”

Efficiency4%

“Works well”

Dosage4%

“The 2% concentration is perfect for supplemental use with precise dosing”

Energy Level4%

“Since I started using it, I've noticed an improvement in my overall energy and well-being”

Ingredients-Overall3%

“The best formulation and most trusted”

Vitamin3%

“I truly believe it's been my secret weapon in the cocktail of vitamins I take”

Ease Of Use3%

“Easy to use”

What buyers complain about

Taste-Overall16%

“It does not taste so pleasant”

Dosage9%

“Dosing Lugols iodine can be rather tricky”

Side Effects4%

“you can really hurt yourself taking too much”

Functionality-Overall4%

“Didnt work for me”

Instructions/User Manual/Troubleshooting4%

“NO INSTRUCTIONS ON BOTTLE”

Ingredients-Overall3%

“a totally unnecessary ingredient”

Dilute/Watery3%

“Watered down”

Leak-Proof3%

“Bottle arrived broken and leaking”

Value For Money3%

“A bit pricey”

Allergies2%

“However this product caused me to have a severe allergic reaction”

Top return reasons

Leak-Proof40%

Taste-Overall20%

Moist/Dry20%

Pain Relief-Overall20%

Common lugols iodine questions

Is lugols iodine profitable to sell on Amazon United States?: The niche generates $905K/yr across 7 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (45/100).
How competitive is the lugols iodine niche?: 5 brands and 491 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lugols iodine?: Top complaints mined from reviews: Taste-Overall, Dosage, Side Effects. The return rate is 0.0%.
When does demand for lugols iodine peak?: Demand peaks in Oct; the busiest month runs 2.4× the quietest.
What does it cost to enter the lugols iodine niche?: Listings span $9.01–$31.02; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 10,290 reviews — the moat a new listing must climb.