Lucira Covid-19 Test Kit

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

8K

Growth, 90 days vs prior 90

-57.6%

Conversion, latest week

5.6%

Market size, estimated

$12Ka year

Peak month

November5.0× the quietest month

Top search term

lucira by pfizer covid-19 & flu home test6K searches a year

Listings sell for $25.83 on average, from $20.03 to $33.93. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $25.83 that is $0 to $3K a year per listing.

Average price

$25.83inside the $15 to $100 sweet spot

Price range

$20.03–$33.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #7 within Home Tests. It carries 1,742 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#7in Home Tests

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

1,742per listing

Listings tracked

4

The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months