Lucira Covid-19 Test Kit
Skip itSoft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$25.83avg listing price — sweet spot $15–$100
Price range
Incredible$20.03–$33.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,741.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$12K$12K/yr · 8K searches
Growth
Bad-57.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is lucira covid-19 test kit profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lucira covid-19 test kit is a $12K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
lucira covid-19 test kit market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$19K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.4%
- Avg brand age
- 21 months
- Avg seller age
- 128 days
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- CorDx53%
- iHealth24%
- BinaxNOW22%
lucira covid-19 test kit demand & seasonality
Weekly Amazon search volume, last 100 weeks — -57.6% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Top lucira covid-19 test kit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lucira by pfizer covid-19 & flu home test6K/yr
- lucira covid-19 & flu home test811/yr
- flu and covid test kit2K/yr
Top lucira covid-19 test kit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CorDx TyFast at Home Flu A/B & COVID-19 Multiplex Rapid Test Kit Easy Accurate Fast Results in 10 Minutes 3 in 1 Combo Kit 5 Tests
CorDx$33.934.4★2,407 rev
CorDx TyFast Flu A/B & COVID-19 At-Home Multiplex Rapid Test Kit 3-in-1 Antigen Test Results in 10 Minutes EUA Authorized OTC 4 Tests
CorDx$28.374.5★2,038 rev
iHealth COVID-19 Flu A&B 3-in-1 Antigen Rapid Test Results in 15 Minutes FDA Authorized OTC Flu & COVID Home Test with Non-invasive Nasal Swab Easy to Use & No Discomfort (1 Pack 2 Tests Total)
iHealth$20.034.6★2,259 rev
BinaxNOW COVID-19/Flu A&B Combo Self Test Reliable COVID/Flu Home Test With 15 Minute Results 2 Tests
BinaxNOW$20.982.9★262 rev
Newest
by launch dateBinaxNOW COVID-19/Flu A&B Combo Self Test Reliable COVID/Flu Home Test With 15 Minute Results 2 Tests
BinaxNOW$20.98262 rev
CorDx TyFast at Home Flu A/B & COVID-19 Multiplex Rapid Test Kit Easy Accurate Fast Results in 10 Minutes 3 in 1 Combo Kit 5 Tests
CorDx$33.932,407 rev
CorDx TyFast Flu A/B & COVID-19 At-Home Multiplex Rapid Test Kit 3-in-1 Antigen Test Results in 10 Minutes EUA Authorized OTC 4 Tests
CorDx$28.372,038 rev
iHealth COVID-19 Flu A&B 3-in-1 Antigen Rapid Test Results in 15 Minutes FDA Authorized OTC Flu & COVID Home Test with Non-invasive Nasal Swab Easy to Use & No Discomfort (1 Pack 2 Tests Total)
iHealth$20.032,259 rev
Trending
90-day click momentumiHealth COVID-19 Flu A&B 3-in-1 Antigen Rapid Test Results in 15 Minutes FDA Authorized OTC Flu & COVID Home Test with Non-invasive Nasal Swab Easy to Use & No Discomfort (1 Pack 2 Tests Total)
iHealth$20.034.6★
CorDx TyFast Flu A/B & COVID-19 At-Home Multiplex Rapid Test Kit 3-in-1 Antigen Test Results in 10 Minutes EUA Authorized OTC 4 Tests
CorDx$28.374.5★
CorDx TyFast at Home Flu A/B & COVID-19 Multiplex Rapid Test Kit Easy Accurate Fast Results in 10 Minutes 3 in 1 Combo Kit 5 Tests
CorDx$33.934.4★
BinaxNOW COVID-19/Flu A&B Combo Self Test Reliable COVID/Flu Home Test With 15 Minute Results 2 Tests
BinaxNOW$20.982.9★
What reviews say buyers love and hate about lucira covid-19 test kit
What buyers praise and complain about, mined from review topics.What buyers love
“easy to follow”
“As advertised”
“Very clear instructions”
“Best value”
“Great product”
“Worked well and did it's job”
“Does the job in less than a minute”
“Hopefully it will contain all items needed”
“Safe Covid Testign”
“made in the USA”
What buyers complain about
“Very wrong results”
“Overpriced”
“Junk”
“False Negatives”
“seems like this was a returned box”
“What a waste of money”
“Instructions on the box were in a ridiculously small font”
Top return reasons
Common lucira covid-19 test kit questions
- Is lucira covid-19 test kit profitable to sell on Amazon United States?
- The niche generates $12K/yr across 4 tracked products. 90-day search growth is -57.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the lucira covid-19 test kit niche?
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lucira covid-19 test kit?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for lucira covid-19 test kit peak?
- Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the lucira covid-19 test kit niche?
- Listings span $20.03–$33.93; the average listing price is $25.83 (sweet spot $15–$100). The average incumbent carries 1,742 reviews — the moat a new listing must climb.