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Lucas Papaw Ointment

Fail

The top 5 brands take 100% of clicks, so Lucas Papaw Ointment is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$71K/yr35K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
79%top-5 click share · 4 brands · 21 sellers

Flapen Score

Lucas Papaw Ointment against its category

The dotted line is the Health & Household average. Past it, Lucas Papaw Ointment is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lucas Papaw Ointment market on Amazon at a glance

Shoppers on Amazon United States searched for Lucas Papaw Ointment 35K times last year and spent an estimated $71K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
11.1%
Market size, estimated
$71Ka year
Peak month
January8.9× the quietest month
Top search term
pawpaw ointment13K searches a year

02 · Price

A sale here is worth $18.41.

Listings sell for $18.41 on average, from $8.11 to $30.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $18.41 that is $5K to $9K a year per listing.

Average price
$18.41inside the $15 to $100 sweet spot
Price range
$8.11–$30.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #595 within Antibiotics & Antiseptics. It carries 1,022 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#595in Antibiotics & Antiseptics
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,022per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Lucas Papaw Ointment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Lucas Papaw Ointment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Lucas Papaw Ointment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pawpaw ointment13K/yr
  • papaw ointment10K/yr
  • lucas paw paw5K/yr
  • paw paw ointment6K/yr

Reviews and returns

What reviews say buyers love and hate about Lucas Papaw Ointment

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Allergies”
0.8%of orders come back
“Allergic Reaction”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lucas Papaw Ointment questions

Answered from the same tracked data.