Luau Plates

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +243.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

+243.4%

Conversion, latest week

4.4%

Market size, estimated

$153Ka year

Peak month

May9.9× the quietest month

Top search term

luau plates26K searches a year

Listings sell for $17.67 on average, from $7.67 to $38.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.67 that is $2K to $4K a year per listing.

Average price

$17.67inside the $15 to $100 sweet spot

Price range

$7.67–$38.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.2%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,321 within Disposable Plates, Bowls & Cutlery. It carries 617 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

6.9%

Average rank

#1,321in Disposable Plates, Bowls & Cutlery

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

617per listing

Listings tracked

60

23 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

10Amazon's first-year sales bar

Average brand age

27 months