Luau Plates
Worth a lookShows demand growing +243.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+243.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$17.67avg listing price — sweet spot $15–$100
Price range
Great$7.67–$38.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good616.6avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$153K$153K/yr · 199K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Is luau plates profitable on Amazon?
According to Flapen's Amazon United States niche tracking, luau plates is a $153K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 70/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
luau plates market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $177K–$221K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #1,321
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 6.9%
- Avg brand age
- 27 months
- Avg seller age
- 168 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
50
Top-5 brand share
52%
Top 20: 85%
Top-5 click share
33%
Top 20: 71%
Open market
45%
- OuMuaMua29%
- American Greetings9%
- Merriva5%
- QZYL5%
- Fairooth5%
- Glad3%
luau plates demand & seasonality
Weekly Amazon search volume, last 104 weeks — +243.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.9×
Top luau plates search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- luau plates26K/yr
- hawaiian plates21K/yr
- luau plates and napkins17K/yr
- hawaiian plates and napkins16K/yr
- tropical plates15K/yr
- luau party plates13K/yr
- hawaiian party plates12K/yr
- hawaiian paper plates11K/yr
- tropical paper plates12K/yr
- tropical party plates10K/yr
Top luau plates products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OuMuaMua 60Pcs Luau Party Tableware Decorations Aloha Tropical Disposable Dinnerware Set including Paper Plates with Napkins for Hawaiian Tropical Summer Birthday Party Supplies Serves 20
OuMuaMua$10.044.6★33 rev
OuMuaMua 72pcs Tropical Hibiscus Party Paper Plates Set 9 Inch Hawaiian Disposable Plates with Napkins and Forks for Summer Party Luau Table Decorations Hawaiian Pool Party Supplies Serve 24 Guests
OuMuaMua$11.384.9★24 rev
72 Pcs Tropical Luau Party Tableware Supplies 9 Inch Aloha Hawaiian Disposable Dinnerware Paper Plates with Napkins and Disposable Plastic Forks for Hawaiian Tropical Summer BBQs Birthday Supplies
OuMuaMua$9.854.8★20 rev
American Greetings Tropical Luau Party Supplies for BBQs and All Summer Parties Dinner Plates (36-Count)
American Greetings$9.804.8★240 rev
100 Pcs Tropical Luau Party Supplies Set Serves 25 Disposable Hibiscus Floral Paper Plates Napkins and Forks Hawaiian Themed Tableware for Summer BBQ Pool and Beach Aloha Birthday Decorations
Merriva$19.304.6★159 rev
Newest
by launch date
OuMuaMua 100 Pcs Heavy Duty Hawaiian Luau Party Supplies 12 Large Oval Tropical Nights Disposable Plates & Napkins Heavy Duty Aloha Tableware Set for Summer Beach Pool BBQ & Birthday Parties
OuMuaMua$18.7129 rev
72 Pcs Tropical Luau Party Tableware Supplies 9 Inch Aloha Hawaiian Disposable Dinnerware Paper Plates with Napkins and Disposable Plastic Forks for Hawaiian Tropical Summer BBQs Birthday Supplies
OuMuaMua$9.8520 rev
OuMuaMua 60Pcs Luau Party Tableware Decorations Aloha Tropical Disposable Dinnerware Set including Paper Plates with Napkins for Hawaiian Tropical Summer Birthday Party Supplies Serves 20
OuMuaMua$10.0433 rev
60Pcs Tropical Night Party Tableware Set Tropical Hawaiian Luau Plates with Napkins Serves 20 Guests Disposable Dinnerware Cutlery Set for Aloha Summer Beach BBQ Pool Birthday Party Supplies Black
OuMuaMua$9.6433 rev
OuMuaMua 72pcs Tropical Hibiscus Party Paper Plates Set 9 Inch Hawaiian Disposable Plates with Napkins and Forks for Summer Party Luau Table Decorations Hawaiian Pool Party Supplies Serve 24 Guests
OuMuaMua$11.3824 rev
Trending
90-day click momentum60Pcs Tropical Night Party Tableware Set Tropical Hawaiian Luau Plates with Napkins Serves 20 Guests Disposable Dinnerware Cutlery Set for Aloha Summer Beach BBQ Pool Birthday Party Supplies Black
OuMuaMua$9.644.6★
OuMuaMua 100 Pcs Heavy Duty Hawaiian Luau Party Supplies 12 Large Oval Tropical Nights Disposable Plates & Napkins Heavy Duty Aloha Tableware Set for Summer Beach Pool BBQ & Birthday Parties
OuMuaMua$18.714.6★
72 Pcs Tropical Luau Party Tableware Supplies 9 Inch Aloha Hawaiian Disposable Dinnerware Paper Plates with Napkins and Disposable Plastic Forks for Hawaiian Tropical Summer BBQs Birthday Supplies
OuMuaMua$9.854.8★
QZYL 122Pcs Luau Party Decorations 30 Sets Paper Luau Plates and Napkins Disposable 9 and 7 Hawaiian Party Decorations Rectangle Hibiscus Palm Leaf Tableware for Summer Holiday Hawaiian Supplies
QZYL$24.844.5★
OuMuaMua 60Pcs Luau Party Tableware Decorations Aloha Tropical Disposable Dinnerware Set including Paper Plates with Napkins for Hawaiian Tropical Summer Birthday Party Supplies Serves 20
OuMuaMua$10.044.6★
What reviews say buyers love and hate about luau plates
What buyers praise and complain about, mined from review topics.What buyers love
“dont feel too flimsy”
“Good Quality”
“Money well spent”
“the colors are so pretty”
“All sizes”
“Sturdy and durable”
“no leaks”
“nice decorative design too”
“As advertised”
“Easy to use”
What buyers complain about
“Not very sturdy”
“However the plates are very thin”
“The larger plates also arent as big as expected”
“Not the highest quality”
“cups started to leak”
“Advertised as a plate- really only a thin piece of card board printed nicely”
“I do feel that the current price of $24.99 is way to expensive for this set”
“Plates get soggy”
“Impossible to get just one”
“that durability just isnt there”
Top return reasons
Common luau plates questions
- Is luau plates profitable to sell on Amazon United States?
- The niche generates $153K/yr across 60 tracked products. 10 of 23 products launched in the last 360 days are still selling. 90-day search growth is +243.4%. Flapen's verdict: Worth a look (70/100).
- How competitive is the luau plates niche?
- 42 brands and 50 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in luau plates?
- Top complaints mined from reviews: Strength, Thickness, Size-Overall. The return rate is 0.2%.
- When does demand for luau plates peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 9.9× the quietest.
- What does it cost to enter the luau plates niche?
- Listings span $7.67–$38.68; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.