Lower Back Heating Pad
FailDemand is soft, at -31.0% this quarter, so Lower Back Heating Pad is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $406K/yr247K searches / yr
- 90-day growth
- -31.0%search demand this quarter
- Competition
- 52%top-5 click share · 23 brands · 50 sellers
Flapen Score
Lower Back Heating Pad against its category
The dotted line is the Health & Household average. Past it, Lower Back Heating Pad is stronger. Inside it, weaker.
Market
The Lower Back Heating Pad market on Amazon at a glance
Shoppers on Amazon United States searched for Lower Back Heating Pad 247K times last year and spent an estimated $406K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -31.0%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $406Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- lower back heating pad64K searches a year
02 · Price
A sale here is worth $42.18.
Listings sell for $42.18 on average, from $16.64 to $243.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $42.18 that is $11K to $21K a year per listing.
- Average price
- $42.18inside the $15 to $100 sweet spot
- Price range
- $16.64–$243.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $11K–$21K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #183 within Hot & Cold Therapies. It carries 6,832 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #183in Hot & Cold Therapies
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 6,832per listing
- Listings tracked
- 29
04 · Newcomers
8 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Lower Back Heating Pad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
50
Top-5 brand share
64%
Top 20: 98%
Top-5 click share
52%
Top 20: 92%
Open market
32%
- Brand 125%
- Brand 211%
- Brand 310%
- Brand 410%
- Brand 58%
- Brand 64%
Demand
Lower Back Heating Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Lower Back Heating Pad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lower back heating pad64K/yr
- wrap around heating pad54K/yr
- heated back wrap21K/yr
- lumbar heating pad15K/yr
- heating wrap12K/yr
- heating pad wrap around10K/yr
- wrap heating pad10K/yr
- wearable heating pad for back10K/yr
- low back heating pad7K/yr
- back warmers for back pain7K/yr
Reviews and returns
What reviews say buyers love and hate about Lower Back Heating Pad
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Lower Back Heating Pad questions
Answered from the same tracked data.