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Low Dose B12

Fail

Shoppers spend an estimated $58K a year here, so Low Dose B12 is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$58K/yr41K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
76%top-5 click share · 8 brands · 42 sellers

Flapen Score

Low Dose B12 against its category

The dotted line is the Health & Household average. Past it, Low Dose B12 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Low Dose B12 market on Amazon at a glance

Shoppers on Amazon United States searched for Low Dose B12 41K times last year and spent an estimated $58K. The top 5 brands take 94% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
12.0%
Market size, estimated
$58Ka year
Top search term
life extension b1216K searches a year

02 · Price

A sale here is worth $11.90.

Listings sell for $11.90 on average, from $5.33 to $24.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.90 that is $3K to $6K a year per listing.

Average price
$11.90under the $15 to $100 sweet spot
Price range
$5.33–$24.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #323 within Vitamin B. It carries 4,185 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#323in Vitamin B
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
4,185per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 110 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
110 months

Products

Top Low Dose B12 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$17K$23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

42

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

4%

  • Life Extension78%
  • Carlyle6%
  • MASON NATURAL4%
  • Potent Nutri3%
  • Nature Made2%
  • THORNE2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Low Dose B12 search demand

Weekly searches over the year. Pick a range.

900700Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Low Dose B12 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • life extension b1216K/yr
  • low dose b129K/yr
  • low dose vitamin b126K/yr
  • life extension vitamin b124K/yr
  • life extension b12 methylcobalamin3K/yr
  • b12 life extension3K/yr

Reviews and returns

What reviews say buyers love and hate about Low Dose B12

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Extreme allergic reaction”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Low Dose B12 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data