Low Calorie Brownie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.63avg listing price — sweet spot $15–$100
Price range
Good$5.64–$31.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,624.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 39K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is low calorie brownie profitable on Amazon?
According to Flapen's Amazon United States niche tracking, low calorie brownie is a $52K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
low calorie brownie market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $82K–$109K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 133 days
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Quest83%
- Fiber One7%
- Duncan Hines5%
- Nature's Bakery3%
- Simply Scrumptous2%
- Open — no brand owns it (0%)
Top low calorie brownie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- quest brownies19K/yr
- quest brownie9K/yr
- low calorie brownie5K/yr
- low carb brownies4K/yr
- quest bake shop brownies2K/yr
Top low calorie brownie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quest Nutrition Bake Shop Chocolate Brownies 10g Protein 2g Net Carbs 1g Sugar Protein Snack 10 Count
Quest$16.054.2★1,520 rev
Quest Nutrition Bake Shop Chocolate Brownies 10g Protein 2g Net Carbs 1g Sugar 4 Count
Quest$6.604.2★1,520 rev
Quest Nutrition Chocolate Brownie Protein Bar 20g Protein 1g Sugar 4g Net Carb High Fiber Gluten Free Gluten Free 12 Count
Quest$23.744.4★6,933 rev
Duncan Hines Keto Friendly Chewy Fudge Brownie Mix Gluten Free 10 oz.
Duncan Hines$5.644.3★3,189 rev
Fiber One 70 Calorie Brownies Chocolate Fudge Snack Bars Mega Pack 18 Ct 16 oz
Fiber One$8.934.5★9,465 rev
Newest
by launch date
Quest Nutrition Stacks Protein Bars Brownie a la Mode Flavor 20g Protein 3g Net Carbs 1g Sugar High Fiber Low Sugar Gluten Free 4 Count
Quest$9.26157 rev
Quest Nutrition Bake Shop Chocolate Brownies 10g Protein 2g Net Carbs 1g Sugar 4 Count
Quest$6.601,520 rev
Quest Nutrition Overload Protein Bars Chocolate Explosion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count
Quest$23.08640 rev
Quest Nutrition Bake Shop Chocolate Brownies 10g Protein 2g Net Carbs 1g Sugar Protein Snack 10 Count
Quest$16.051,520 rev
Fiber One 70 Calorie Brownies Chocolate Chip Cookie Snack Bars 2g Sugar Value Pack 12 Ct 10.6 oz
Fiber One$5.674,248 rev
Trending
90-day click momentum
Natures Bakery Double Chocolate Brownie Bars Whole Grains Dates and Cocoa Plant Based Dairy-Free Snack Bar Box of 12 twin packs
Nature's Bakery$11.144.5★
Quest Nutrition Stacks Protein Bars Brownie a la Mode Flavor 20g Protein 3g Net Carbs 1g Sugar High Fiber Low Sugar Gluten Free 4 Count
Quest$9.264.3★
Simply Scrumptous Low Carb Fat Free Double Fudge Brownies
Simply Scrumptous$31.714.3★
Fiber One 70 Calorie Brownies Chocolate Chip Cookie Snack Bars 2g Sugar Value Pack 12 Ct 10.6 oz
Fiber One$5.674.5★
Quest Nutrition Overload Protein Bars Chocolate Explosion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count
Quest$23.084.6★
What reviews say buyers love and hate about low calorie brownie
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious Treat”
“Great protein snack”
“Flavor was good”
“just perfectly balanced sweetness”
“Healthy snack”
“Decent brownies”
“Good texture”
“Great value”
“fresh tasting”
“Just chewing is a workout”
What buyers complain about
“tastes like chemicals”
“These brownies are kind of dry”
“artificial tasting”
“Certain things just don't make sense as a part of a healthy diet”
“odd grainy texture”
“not as sweet”
“it was stale”
“Expensive”
“Artificial chemical taste”
“Small”
Top return reasons
Common low calorie brownie questions
- Is low calorie brownie profitable to sell on Amazon United States?
- The niche generates $52K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the low calorie brownie niche?
- 5 brands and 45 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in low calorie brownie?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Flavor. The return rate is 0.0%.
- What does it cost to enter the low calorie brownie niche?
- Listings span $5.64–$31.71; the average listing price is $13.63 (sweet spot $15–$100). The average incumbent carries 2,624 reviews — the moat a new listing must climb.