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Love Candle

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $28K a year here, so Love Candle is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$28K/yr68K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
39%top-5 click share · 29 brands · 44 sellers

Flapen Score

Love Candle against its category

The dotted line is the Health & Household average. Past it, Love Candle is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Love Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Love Candle 68K times last year and spent an estimated $28K. The top 5 brands take 51% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
2.5%
Market size, estimated
$28Ka year
Peak month
December3.1× the quietest month
Top search term
love candle26K searches a year

02 · Price

A sale here is worth $16.21.

Listings sell for $16.21 on average, from $7.24 to $26.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.21 that is $0 to $2K a year per listing.

Average price
$16.21inside the $15 to $100 sweet spot
Price range
$7.24–$26.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #731 within Aromatherapy. It carries 569 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
9.7%
Average rank
#731in Aromatherapy
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
569per listing
Listings tracked
45

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Love Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

44

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

39%

Top 20: 79%

Open market

43%

  • Brand 119%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Love Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Love Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • love candle26K/yr
  • love spell candle16K/yr
  • love candles9K/yr
  • i love you candle8K/yr
  • couple candle5K/yr
  • love candles to attract love5K/yr

Reviews and returns

What reviews say buyers love and hate about Love Candle

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
0.6%of orders come back
“No discernible fragrance”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Love Candle questions

Answered from the same tracked data.