Love Candle
Worth a lookShows low returns (0.6%), but a small market ($28K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good568.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.24–$26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 68K searches
Is love candle profitable on Amazon?
According to Flapen's Amazon United States niche tracking, love candle is a $28K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
love candle market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $41K–$49K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #731
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 9.7%
- Avg brand age
- 41 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
44
Top-5 brand share
51%
Top 20: 93%
Top-5 click share
39%
Top 20: 79%
Open market
43%
- CULACEE19%
- Pachamama Essentials11%
- CircuitOffice8%
- MAGICK SPACE7%
- Art of the Root6%
- Crystal Journey6%
love candle demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.1×
Top love candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- love candle26K/yr
- love spell candle16K/yr
- love candles9K/yr
- i love you candle8K/yr
- couple candle5K/yr
- love candles to attract love5K/yr
Top love candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Love Spell Candles Ritual Soy Wax Crystal Manifesting Garnet Rose Quartz Pink Crystal Candles.(Love)
CULACEE$16.664.5★185 rev
Adam & Eve - Love Ritual Spell Candle - Fall in Love with Me - 5 inches (Red)
Pachamama Essentials$11.074.5★317 rev
![BE with ME Now-Palm Wax Spiritual Intention Spell Candle-[RED] | Vela CASA ESOTERICA PERFUMADA- (CONMINGO YA)](https://m.media-amazon.com/images/I/31XIwXqYIVL.jpg)
BE with ME Now-Palm Wax Spiritual Intention Spell Candle-[RED] | Vela CASA ESOTERICA PERFUMADA- (CONMINGO YA)
MAGICK SPACE$25.174.4★10 rev
CircuitOffice Red 5.75 Inch Lovers Couple Candle Love Ritual Fall in Love with Me Spell
CircuitOffice$12.504.2★933 rev
Love Spell - Scented Candles for Women & Men with Rose Petals and Crystals - 5oz Soy Clean Organic Non Toxic - Velas Aromticas - Aromatherapy Spa Valentines Gift Home Dcor Aesthetic Candel
TRUMIRI$10.914.1★75 rev
Newest
by launch dateLove Spell Candles Ritual Soy Wax Crystal Manifesting Garnet Rose Quartz Pink Crystal Candles.(Love)
CULACEE$16.66185 rev
Love Spell Candles Energy Magic Large Candles Perfect for Self-Care Spells Ritual Baths New Moon and Full Moon Intentions. (Love Spell)
CULACEE$26.4679 rev
Lavender & Eucalyptus Soy Wax Candle 7OZ - I Love You Gifts for Her & Him Romantic Gifts for Her Love You
POPPILOT$12.6096 rev
Circe Spell Candle Love & Attraction Coconut Soy Wax Candle Jar Premium Hand Poured & Long Burning Herbs Crystals & Natural Fragrance Oils- Draw Love Connection & Passion- Self Care Gift- 8oz
CIRCE$15.01102 rev
TEEZWONDER Anniversary Wedding Gifts for Him Her - Long Lasting Vanilla Lavender Candle 10 oz - Romantic Gifts for Couples Wedding Gift for Women Men Boyfriend Husband Birthday Gift Ideas
TEEZWONDER$22.712,260 rev
Trending
90-day click momentum
Generic Come to Me (Ven a Mi) Red Pillar Candle
Generic$16.525.0★
Obsidian Crystal Energy Candle Good Aura Health Protection Baltic Amber Chakra Magic Self-Care Emotional Support Encouragement and Affirmation Gift.(HEAL)
CULACEE$15.884.5★
CircuitOffice Red 5.75 Inch Lovers Couple Candle Love Ritual Fall in Love with Me Spell
CircuitOffice$12.504.2★
Love Spell Candles Ritual Soy Wax Crystal Manifesting Garnet Rose Quartz Pink Crystal Candles.(Love)
CULACEE$16.664.5★
CircuitOffice Red Face to Face Lovers Couple Candle - Love Ritual - Fall in Lust with Me Spell
CircuitOffice$15.094.3★
What reviews say buyers love and hate about love candle
What buyers praise and complain about, mined from review topics.What buyers love
“Scent was fresh”
“Excellent as a gift”
“Good quality”
“Beautiful candle”
“Exactly as described”
“they are very affordable”
“Great size”
“The design is visually appealing”
“Calming”
“got my license”
What buyers complain about
“No discernible fragrance”
“it very expensive”
“Bottle is larger than most I have purchased”
“It burned way too fast”
“The product is not made well”
“doesnt last long”
“Leaking bottle”
“I didnt know we had to take it out until I read the instructions on the main Amazon selling page”
“the print is smudged”
“it was not like the reviews said”
Top return reasons
Common love candle questions
- Is love candle profitable to sell on Amazon United States?
- The niche generates $28K/yr across 45 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the love candle niche?
- 29 brands and 44 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in love candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.6%.
- When does demand for love candle peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the love candle niche?
- Listings span $7.24–$26.46; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.