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Lotus Essential Oil

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $41K a year here, so Lotus Essential Oil is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$41K/yr35K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
52%top-5 click share · 15 brands · 16 sellers

Flapen Score

Lotus Essential Oil against its category

The dotted line is the Health & Household average. Past it, Lotus Essential Oil is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lotus Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Lotus Essential Oil 35K times last year and spent an estimated $41K. The top 5 brands take 59% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
4.8%
Market size, estimated
$41Ka year
Peak month
October1.3× the quietest month
Top search term
blue lotus oil22K searches a year

02 · Price

A sale here is worth $24.04.

Listings sell for $24.04 on average, from $9.52 to $47.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.04 that is $0 to $2K a year per listing.

Average price
$24.04inside the $15 to $100 sweet spot
Price range
$9.52–$47.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #403 within Aromatherapy. It carries 2,774 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#403in Aromatherapy
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,774per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Lotus Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

16

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

33%

  • Brand 119%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Lotus Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lotus Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue lotus oil22K/yr
  • blue lotus essential oil10K/yr
  • ritual oils blue lotus2K/yr
  • ritual oils blue lotus moringa1K/yr

Reviews and returns

What reviews say buyers love and hate about Lotus Essential Oil

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
38%of negative reviews mention “Smell”
0.9%of orders come back
“Smell is TOO STRONG for me”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lotus Essential Oil questions

Answered from the same tracked data.