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Lotion Applicator for Back

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -21.7% this quarter, so Lotion Applicator for Back is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$1.5M/yr1.3M searches / yr
90-day growth
-21.7%search demand this quarter
Competition
65%top-5 click share · 14 brands · 19 sellers

Flapen Score

Lotion Applicator for Back against its category

The dotted line is the Health & Household average. Past it, Lotion Applicator for Back is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lotion Applicator for Back market on Amazon at a glance

Shoppers on Amazon United States searched for Lotion Applicator for Back 1.3M times last year and spent an estimated $1.5M. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
9.6%
Market size, estimated
$1.5Ma year
Peak month
February2.5× the quietest month
Top search term
lotion applicator for back489K searches a year

02 · Price

A sale here is worth $12.25.

Listings sell for $12.25 on average, from $6.05 to $25.92. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $12.25 that is $74K to $98K a year per listing.

Average price
$12.25under the $15 to $100 sweet spot
Price range
$6.05–$25.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$74K–$98K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #347 within Bathroom Safety, Aids & Accessories. It carries 4,083 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#347in Bathroom Safety, Aids & Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,083per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Lotion Applicator for Back products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

19

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

22%

  • Brand 139%
  • Brand 214%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Lotion Applicator for Back search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Lotion Applicator for Back search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lotion applicator for back489K/yr
  • back lotion applicator222K/yr
  • lotion applicator122K/yr
  • back lotion applicator for women72K/yr
  • lotion applicators for your back44K/yr
  • back applicator for lotion39K/yr
  • lotion back applicator53K/yr
  • sunscreen applicator for back14K/yr
  • back lotion applicator tool19K/yr
  • back sunscreen applicator9K/yr

Reviews and returns

What reviews say buyers love and hate about Lotion Applicator for Back

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
9%of negative reviews mention “Absorbency”
1.1%of orders come back
“not really absorbent at all”
A buyer, on “Absorbency”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lotion Applicator for Back questions

Answered from the same tracked data.