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Loreal Hair Color Black

Fail

Shoppers spend an estimated $26K a year here, so Loreal Hair Color Black is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$26K/yr94K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
57%top-5 click share · 12 brands · 16 sellers

Flapen Score

Loreal Hair Color Black against its category

The dotted line is the Health & Household average. Past it, Loreal Hair Color Black is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal Hair Color Black market on Amazon at a glance

Shoppers on Amazon United States searched for Loreal Hair Color Black 94K times last year and spent an estimated $26K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
2.7%
Market size, estimated
$26Ka year
Peak month
August1.8× the quietest month
Top search term
black onyx44K searches a year

02 · Price

A sale here is worth $10.44.

Listings sell for $10.44 on average, from $5.15 to $19.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $10.44 that is $1K to $3K a year per listing.

Average price
$10.44under the $15 to $100 sweet spot
Price range
$5.15–$19.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,209 within Healing Crystals. It carries 893 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,209in Healing Crystals
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
893per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Loreal Hair Color Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

14%

  • Brand 129%
  • Brand 227%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 14%)

Demand

Loreal Hair Color Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Loreal Hair Color Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black onyx44K/yr
  • onyx stone17K/yr
  • black onyx stone7K/yr
  • black onyx hair dye6K/yr
  • loreal hicolor black4K/yr
  • loreal hicolor black onyx3K/yr
  • onyx crystal5K/yr
  • black onyx crystal5K/yr
  • loreal black onyx hair dye2K/yr

Reviews and returns

What reviews say buyers love and hate about Loreal Hair Color Black

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
23%of negative reviews mention “Durability”
1.0%of orders come back
“but it broke right away”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Loreal Hair Color Black questions

Answered from the same tracked data.