Loreal Hair Color Black
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good892.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.44avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.15–$19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 94K searches
Is loreal hair color black profitable on Amazon?
According to Flapen's Amazon United States niche tracking, loreal hair color black is a $26K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
loreal hair color black market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $31K–$42K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #1,209
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 168 days
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
16
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
14%
- LPBeads29%
- L'OREAL TECHNIQUE27%
- MINERALUNIVERSE10%
- Amazing Gemstone9%
- WHITESTONE JEWELRY CO.7%
- Pachamama Essentials5%
- Open — no brand owns it (6 brands, 14%)
loreal hair color black demand & seasonality
Weekly Amazon search volume, last 92 weeks — -8.5% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Top loreal hair color black search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- black onyx44K/yr
- onyx stone17K/yr
- black onyx stone7K/yr
- black onyx hair dye6K/yr
- loreal hicolor black4K/yr
- loreal hicolor black onyx3K/yr
- onyx crystal5K/yr
- black onyx crystal5K/yr
- loreal black onyx hair dye2K/yr
Top loreal hair color black products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOral Technique HiColor Violet & Blacks Permanent Hair Color - Anti-Breakage Ceramide R Complex Multi-Lift with No Brassiness For Dark Bases Long Lasting Color Black Onyx H
L'OREAL TECHNIQUE$13.764.3★4,550 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.884.5★1,456 rev
MINERALUNIVERSE 1/2 LB Black Onyx Stones - Bulk Black Onyx Crystal - Raw Natural Stones & Crystals - Fountain Rocks for Cabbing Polishing Wire Wrapping Reiki Chakra Crystal Healing
MINERALUNIVERSE$10.964.6★105 rev
LOral Technique HiColor Violet & Blacks Permanent Hair Color - Anti-Breakage Ceramide R Complex Multi-Lift with No Brassiness For Dark Bases Long Lasting Color Black Sapphire H
L'OREAL TECHNIQUE$13.684.3★4,550 rev
4mm Black Onyx Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie
LPBeads$8.914.1★111 rev
Newest
by launch date
LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Matte Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.251,456 rev
4mm Black Onyx Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie
LPBeads$8.91111 rev
BANANE LAB Black Onyx Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist
BANANE LAB$7.6646 rev
BANANE LAB Black Onyx Beaded Bracelet with Mystery Polished Crystal Pendant - 4mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist
BANANE LAB$5.1539 rev
Landorilo Beaded Bracelet for Men Women 6mm Natural Stone Black Onyx Healing Crystal Stretch Bracelets Ideal Christmas Birthday Jewelry Gifts with Energy CardReplacement Beads Included
Landorilo$6.62186 rev
Trending
90-day click momentum
MASSIVE BEADS Black Onyx - Stone of Positive Energy - Handmade Yoga Stretch Elastic Bracelet Natural Stone Crystal Healing Power Energy Gifts for Unisex Adult 4mm
MASSIVE BEADS$7.924.4★
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.884.5★
BANANE LAB Black Onyx Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist
BANANE LAB$7.664.8★
LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Matte Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.254.5★
WHITESTONE JEWELRY CO. Black Onyx Size 8.5 Minimalist Band Ring for Women & Men December Birthstone Stackable Gemstone Ring Made from High-Grade Natural Stones | Angeleno Stone Ring Collection
WHITESTONE JEWELRY CO.$19.534.1★
What reviews say buyers love and hate about loreal hair color black
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“fits perfectly”
“Almost exactly as advertised”
“definitely great quality”
“After using this product, my hair became a richer, deeper black, and in the sunlight it has a subtle blue-black shine”
“Good gift for a male friend”
“Stretch was good”
“they are real minerals”
“It has lasted a long time maybe 4-ish months now”
“Comfortable and fits perfectly”
What buyers complain about
“but it broke right away”
“The bracelet is much smaller than the picture portrays”
“Feels cheap”
“At the 6 month mark I start to notice the grey reappearance”
“Ammonia smell”
“Not as pictured”
“I had a horrible allergic reaction to it”
“Was expecting a bit of a blue tint so I was worried”
Top return reasons
Common loreal hair color black questions
- Is loreal hair color black profitable to sell on Amazon United States?
- The niche generates $26K/yr across 22 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the loreal hair color black niche?
- 12 brands and 16 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in loreal hair color black?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.0%.
- When does demand for loreal hair color black peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the loreal hair color black niche?
- Listings span $5.15–$19.62; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.