Long Neck Lighter

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

8.2%

Market size, estimated

$54Ka year

Peak month

December4.9× the quietest month

Top search term

spark lighter14K searches a year

Listings sell for $11.80 on average, from $4.71 to $34.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.80 that is $1K to $3K a year per listing.

Average price

$11.80under the $15 to $100 sweet spot

Price range

$4.71–$34.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #199 within Lighters & Matches. It carries 7,764 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

96%

Out of stock, average day

5.1%

Average rank

#199in Lighters & Matches

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

7,764per listing

Listings tracked

47

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months