Is long neck lighter profitable to sell on Amazon United States?

The niche generates $54K/yr across 47 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the long neck lighter niche?

31 brands and 103 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in long neck lighter?

Top complaints mined from reviews: Charging, Functionality-Overall, Quality-Overall. The return rate is 1.0%.

When does demand for long neck lighter peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.9× the quietest.

What does it cost to enter the long neck lighter niche?

Listings span $4.71–$34.52; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 7,764 reviews — the moat a new listing must climb.

Long Neck Lighter

Worth a look

Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Returns

Great1.0%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$4.71–$34.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.80

avg listing price — sweet spot $15–$100

Review moat

Bad7,764.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Market size

Bad$54K

$54K/yr · 55K searches

Signals No Dominant Brand

Is long neck lighter profitable on Amazon?

According to Flapen's Amazon United States niche tracking, long neck lighter is a $54K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

long neck lighter market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $35K–$47K; units × avg price
Conversion rate: 8.2%
Avg BSR: #199
Page quality: 0%
Prime: 96%
Sponsored: 85%
Out of stock: 5.1%
Avg brand age: 48 months
Avg seller age: 171 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

103

Top-5 brand share

40%

Top 20: 89%

Top-5 click share

31%

Top 20: 73%

Open market

55%

Beyio11%
SUPRUS10%
MEIRUBY8%
LcFun6%
Flame bird6%
guti-more6%

long neck lighter demand & seasonality

Weekly Amazon search volume, last 103 weeks — -18.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Open Trend

Top long neck lighter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

spark lighter14K/yr -4.3%2.3% conv.
aim n flame lighter6K/yr -23.6%11.0% conv.
halo lighter wands8K/yr -51.1%2.0% conv.
long electric lighter3K/yr -17.8%4.9% conv.
ignite the candle electric tool3K/yr +82.7%1.7% conv.
lighter usb c3K/yr -13.1%4.2% conv.
electric lighter 2 pack4K/yr -58.8%3.1% conv.
halo rechargeable lighter wands7K/yr -48.1%2.6% conv.
flameless electric lighter2K/yr -5.0%3.8% conv.
windproof flameless electric lighter4K/yr -61.6%2.5% conv.

All search terms

Top long neck lighter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 PCS Candle Lighter Windproof Flameless Electric Lighter with LED Power Display Safety Switch Upgraded Plasma USB Rechargeable Lighters for Birthday Camping BBQ (Champagne Gold)

Beyio$9.164.6★3,730 rev

Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)

Flame bird$6.854.5★3,279 rev

Scripto AIM N Flame Multi-Purpose Lighters Pack of 4

Scripto$14.144.5★3,949 rev

SUPRUS Electric Lighter Arc Windproof Flameless USB Rechargeable Lighter with Safety Lock for Candle BBQ Camping (Champagne Gold)

SUPRUS$10.174.4★26,007 rev

MEIRUBY Lighter Electric Candle Lighter Birthday for Women Men Mom Wife Sister Rechargeable USB Arc Lighters for Candle Camping BBQ

MEIRUBY$11.804.4★23,360 rev

Newest

by launch date

GUTI-MORE Torch Striker Set Single Spark Lighter and Triple Flint Torch Striker with Extra Flint Replacements for Welding for Welding and Cutting

guti-more$10.0115 rev

6mo ago

Luxgaze 3 Pack Electric Candle Lighter Rechargeable USB Lighters Flameless Windproof Plasma Arc Lighters with Safety Lock Long Lighter for Candle BBQ Camping Birthday Party

Luxgaze$8.75356 rev

10mo ago

Candle Lighter Flameless Windproof Electric Lighter with Safety Lock & LED Power Display Arc Type C Rechargeable Lighters for Fireworks BBQ Camping Gifts for Christmas Thanksgiving Halloween

koulate$6.13532 rev

12mo ago

ALLMANDO Single Flint Spark Lighter & 5PC Single Flint Renewal

ALLMANDO$5.4214 rev

1y ago

4 Pack Candle Lighter Long Lighters Refillable Butane Lighters for Candle Camping Fireplace Party BBQ Grill(No Fuel)

Kissycat$14.59927 rev

1y ago

What reviews say buyers love and hate about long neck lighter

What buyers praise and complain about, mined from review topics.

What buyers love

Charging16%

“EASY TO CHARGE”

Ease Of Use16%

“Easy to hold and use”

Quality-Overall11%

“Build quality feels solid”

Value For Money8%

“Very affordable”

Efficiency7%

“it does the job well”

Advertised Vs Actual Product5%

“Exactly what we needed”

Weight Light4%

“Lightweight and very easy to use”

Brightness/Shine/Glow4%

“they light well”

Gifting Purpose3%

“Received as a gift”

Battery Life3%

“Amazing battery life”

What buyers complain about

Charging15%

“DOESNT CHARGE”

Functionality-Overall14%

“Did not work”

Quality-Overall13%

“Very low quality product”

Durability12%

“Did Not Last”

Leak-Proof9%

“They leak”

Ease Of Use4%

“Difficult to use”

Value For Money4%

“Too expensive”

Battery Life3%

“Battery doesnt last”

Size-Overall2%

“Small”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Functionality-Overall33%

Advertised Vs Actual Product15%

Charging11%

Defective Material/Parts5%

Leak-Proof4%

Size-Overall4%