Long Matches
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Review moat
Good1,262.53avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.88–$26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$294K$294K/yr · 226K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-52.3%90-day search growth — must beat 0% to launch
Is long matches profitable on Amazon?
According to Flapen's Amazon United States niche tracking, long matches is a $294K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
long matches market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $261K–$326K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 7%
- Sponsored
- 53%
- Out of stock
- 6.0%
- Avg brand age
- 52 months
- Avg seller age
- 159 days
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
81
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
13%
- Quality Home43%
- THE FRYOILSAVER COMPANY19%
- LIJA12%
- duraflame5%
- Flame bird5%
- QUALITY HOME4%
- Open — no brand owns it (5 brands, 13%)
long matches demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.1×
Top long matches search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- long matches for grill20K/yr
- fireplace matches66K/yr
- long matches for fireplace48K/yr
- extra long matches14K/yr
- fireplace matches 12 inch long wooden20K/yr
- long fireplace matches17K/yr
- long reach matches10K/yr
- long matchsticks8K/yr
- long wood matches4K/yr
- 11 inch matches5K/yr
Top long matches products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quality Home Long Wooden Fireplace Matches for Candles Camping BBQ Grilling - 11 Matches 40 in Each Box (3)
Quality Home$6.484.5★3,088 rev
11-Inch Extra Long Wooden Safety Matches (3 Pack) - Ideal for Lighting Fireplace Candles Grills & Camping Firepits - Strike on Box - Heavy Duty Long Matches for Fireplace - 150 Count
THE FRYOILSAVER COMPANY$24.604.7★2,100 rev
LIJA Diamond Long Reach Matches 2 Pack (150 Count) Wood Extra Thick Splint for Longer Burning
LIJA$14.364.6★1,251 rev
4 Boxes - 11 Fireplace Matches Long Reach 160 Matches Total by Quality Home
Quality Home$7.734.5★1,840 rev
11-Inch Extra Long Wooden Safety Matches (1 Pack) - Ideal for Lighting Fireplace Candles Grills & Camping Firepits - Strike on Box - Heavy Duty Long Matches for Fireplace - 50 Count
THE FRYOILSAVER COMPANY$14.534.7★2,100 rev
Newest
by launch date
100 Count | 8 White Tip Matches | Strikers Included | Color Tip Wooden Match | Extra Long Fireplace Match 8 inches
Matches USA$16.1842 rev
Diamond Long Matches Bulk 75 Count - Pack of 2 Extra Long Matches Box Fireplace Matches with Striker Match Box Wooden Matches for Candles Match Boxes Bulk Matchsticks 150 Count.
Bangerz Sunz$17.1714 rev
Diamond Long Reach Matches 75 Count (3 Pack Total 225 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches
Generic$23.966 rev
Diamond Long Reach Matches 75 Count (2 Pack Total 150 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches
Generic$26.306 rev
Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)
Flame bird$6.853,279 rev
Trending
90-day click momentumDiamond Long Reach Matches 75 Count (3 Pack Total 225 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches
Generic$23.965.0★
Diamond Long Reach Matches 75 Count (2 Pack Total 150 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches
Generic$26.305.0★
100 Count | 8 White Tip Matches | Strikers Included | Color Tip Wooden Match | Extra Long Fireplace Match 8 inches
Matches USA$16.184.5★
Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)
Flame bird$6.854.5★
duraflame Matches 11 50 Count
duraflame$10.954.6★
What reviews say buyers love and hate about long matches
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Product is well constructed”
“Easy to charge”
“To work correctly”
“perfect for lighting the same”
“Less expensive”
“Works fine”
“They are durable”
“They work great, are flameless and great for the money”
“The right length and light easily”
What buyers complain about
“breaks often”
“Poor quality”
“Not rechargable”
“are a bit flimsy”
“Not instantaneous”
“Dont waste money even if its not much”
“Kinda tricky to use”
“the wood breaks easily”
“Maybe I should have read descriptions better”
“Produces sudden flares while lighting”
Top return reasons
Common long matches questions
- Is long matches profitable to sell on Amazon United States?
- The niche generates $294K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the long matches niche?
- 11 brands and 81 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in long matches?
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 0.6%.
- When does demand for long matches peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 8.1× the quietest.
- What does it cost to enter the long matches niche?
- Listings span $4.88–$26.30; the average listing price is $13.04 (sweet spot $15–$100). The average incumbent carries 1,263 reviews — the moat a new listing must climb.