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Long Matches

Fail

Demand is soft, at -52.3% this quarter, so Long Matches is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$294K/yr226K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
68%top-5 click share · 11 brands · 81 sellers

Flapen Score

Long Matches against its category

The dotted line is the Health & Household average. Past it, Long Matches is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Matches market on Amazon at a glance

Shoppers on Amazon United States searched for Long Matches 226K times last year and spent an estimated $294K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
10.0%
Market size, estimated
$294Ka year
Peak month
December8.1× the quietest month
Top search term
long matches for grill20K searches a year

02 · Price

A sale here is worth $13.04.

Listings sell for $13.04 on average, from $4.88 to $26.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $13.04 that is $13K to $16K a year per listing.

Average price
$13.04under the $15 to $100 sweet spot
Price range
$4.88–$26.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$16K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #64 within Lighters & Matches. It carries 1,263 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
7%
Out of stock, average day
6.0%
Average rank
#64in Lighters & Matches
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,263per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Long Matches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

81

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

  • Brand 143%
  • Brand 219%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 13%)

Demand

Long Matches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Long Matches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long matches for grill20K/yr
  • fireplace matches66K/yr
  • long matches for fireplace48K/yr
  • extra long matches14K/yr
  • fireplace matches 12 inch long wooden20K/yr
  • long fireplace matches17K/yr
  • long reach matches10K/yr
  • long matchsticks8K/yr
  • long wood matches4K/yr
  • 11 inch matches5K/yr

Reviews and returns

What reviews say buyers love and hate about Long Matches

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Durability”
0.6%of orders come back
“breaks often”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Long Matches questions

Answered from the same tracked data.