Long Matches
FailDemand is soft, at -52.3% this quarter, so Long Matches is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $294K/yr226K searches / yr
- 90-day growth
- -52.3%search demand this quarter
- Competition
- 68%top-5 click share · 11 brands · 81 sellers
Flapen Score
Long Matches against its category
The dotted line is the Health & Household average. Past it, Long Matches is stronger. Inside it, weaker.
Market
The Long Matches market on Amazon at a glance
Shoppers on Amazon United States searched for Long Matches 226K times last year and spent an estimated $294K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -52.3%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $294Ka year
- Peak month
- December8.1× the quietest month
- Top search term
- long matches for grill20K searches a year
02 · Price
A sale here is worth $13.04.
Listings sell for $13.04 on average, from $4.88 to $26.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $13.04 that is $13K to $16K a year per listing.
- Average price
- $13.04under the $15 to $100 sweet spot
- Price range
- $4.88–$26.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $13K–$16K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #64 within Lighters & Matches. It carries 1,263 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 7%
- Out of stock, average day
- 6.0%
- Average rank
- #64in Lighters & Matches
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 1,263per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Long Matches products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Quality Home Long Wooden Fireplace Matches for Candles Camping BBQ Grilling - 11 Matches 40 in Each Box (3)
- Price
- $6.48
- Rating
- 4.5/5
- Reviews
- 3,088
- Age
- 8y ago

11-Inch Extra Long Wooden Safety Matches (3 Pack) - Ideal for Lighting Fireplace Candles Grills & Camping Firepits - Strike on Box - Heavy Duty Long Matches for Fireplace - 150 Count
- Price
- $24.60
- Rating
- 4.7/5
- Reviews
- 2,100
- Age
- 4y ago

LIJA Diamond Long Reach Matches 2 Pack (150 Count) Wood Extra Thick Splint for Longer Burning
- Price
- $14.36
- Rating
- 4.6/5
- Reviews
- 1,251
- Age
- 11y ago

4 Boxes - 11 Fireplace Matches Long Reach 160 Matches Total by Quality Home
- Price
- $7.73
- Rating
- 4.5/5
- Reviews
- 1,840
- Age
- 9y ago

11-Inch Extra Long Wooden Safety Matches (1 Pack) - Ideal for Lighting Fireplace Candles Grills & Camping Firepits - Strike on Box - Heavy Duty Long Matches for Fireplace - 50 Count
- Price
- $14.53
- Rating
- 4.7/5
- Reviews
- 2,100
- Age
- 4y ago
Trending
estimated 90-day click momentum
Diamond Long Reach Matches 75 Count (3 Pack Total 225 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches
- Price
- $23.96
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Diamond Long Reach Matches 75 Count (2 Pack Total 150 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches
- Price
- $26.30
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

100 Count | 8 White Tip Matches | Strikers Included | Color Tip Wooden Match | Extra Long Fireplace Match 8 inches
- Price
- $16.18
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 6mo ago

Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)
- Price
- $6.85
- Rating
- 4.5/5
- Reviews
- 3,279
- Age
- 1y ago

duraflame Matches 11 50 Count
- Price
- $10.95
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 12y ago
Newest
by launch date
100 Count | 8 White Tip Matches | Strikers Included | Color Tip Wooden Match | Extra Long Fireplace Match 8 inches
- Price
- $16.18
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 6mo ago

Diamond Long Matches Bulk 75 Count - Pack of 2 Extra Long Matches Box Fireplace Matches with Striker Match Box Wooden Matches for Candles Match Boxes Bulk Matchsticks 150 Count.
- Price
- $17.17
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago

Diamond Long Reach Matches 75 Count (3 Pack Total 225 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches
- Price
- $23.96
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Diamond Long Reach Matches 75 Count (2 Pack Total 150 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches
- Price
- $26.30
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago

Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)
- Price
- $6.85
- Rating
- 4.5/5
- Reviews
- 3,279
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
81
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
13%
- Quality Home43%
- THE FRYOILSAVER COMPANY19%
- LIJA12%
- duraflame5%
- Flame bird5%
- QUALITY HOME4%
- Open — no brand owns it (5 brands, 13%)
Demand
Long Matches search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.1×
Search terms
Top Long Matches search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- long matches for grill20K/yr
- fireplace matches66K/yr
- long matches for fireplace48K/yr
- extra long matches14K/yr
- fireplace matches 12 inch long wooden20K/yr
- long fireplace matches17K/yr
- long reach matches10K/yr
- long matchsticks8K/yr
- long wood matches4K/yr
- 11 inch matches5K/yr
Reviews and returns
What reviews say buyers love and hate about Long Matches
We read the reviews and the return reasons for every product selling here.
“breaks often”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Long Matches questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









