Log Lighter
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.66–$24.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.92avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Okay3,899.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 102K searches
Is log lighter profitable on Amazon?
According to Flapen's Amazon United States niche tracking, log lighter is a $68K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
log lighter market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $95K–$119K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #413
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 161 days
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
140
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
8%
- Scripto60%
- Bere Vino12%
- Calico & Scripto7%
- Scripto Views Adjustable Lighters 4-Pack7%
- BIC4%
- CUE II3%
- Open — no brand owns it (4 brands, 8%)
log lighter demand & seasonality
Weekly Amazon search volume, last 66 weeks — -1.2% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.5×
Top log lighter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- scripto lighters50K/yr
- scripto torch flame lighter24K/yr
- scripto lighter10K/yr
- scripto9K/yr
- scripto ez squeeze lighter6K/yr
- scripto lighters pack3K/yr
Top log lighter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scripto AIM N Flame Multi-Purpose Lighters Pack of 4
Scripto$14.144.5★3,949 rev
Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Bere Vino$8.274.2★1,520 rev
Scripto Ez Squeeze Torch Flame BBQ Utility Lighter
Scripto$12.484.5★268 rev
3 Pack Combo - 2 Pack Scripto Multi Purpose Wind Resistant Lighter (Assorted Color) + 1 Pack Calico Hot Shot 2 Xtra Long for Camping Grilling Home Adjustable Flame
Calico & Scripto$24.154.5★468 rev
Scripto Views Adjustable Lighters 4-Pack
Scripto Views Adjustable Lighters 4-Pack$10.134.2★166 rev
Newest
by launch date
4 Pack Candle Lighter Long Lighters Refillable Butane Lighters for Candle Camping Fireplace Party BBQ Grill(No Fuel)
Kissycat$14.59927 rev
Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Bere Vino$8.271,520 rev
Generic Scripto Torch Flame MAX Wind Resistant BBQ Utility Lighter - One Step EZ Light
Generic$13.6727 rev
Thrive-Marketplace Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Thrive-Marketplace$9.54301 rev
CUE II Classic Lighters Assorted Colors Regular Size Long Lasting 50-Count Tray
CUE II$8.801,851 rev
Trending
90-day click momentumThrive-Marketplace Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Thrive-Marketplace$9.544.2★
Click n Flame Utility Lighter 4-Pack - Wind Resistant Flexible Shaft Multi Purpose Lighter for BBQ Kitchen Candle Fireplace Grill
Click-n-Flame$12.024.3★
Scripto Aim n Flame II 4-pk. A1
Scripto$16.344.1★
Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Bere Vino$8.274.2★
Scripto Views Adjustable Lighters 4-Pack
Scripto Views Adjustable Lighters 4-Pack$10.134.2★
What reviews say buyers love and hate about log lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“Excellent Product”
“As described”
“Ease of use”
“The color is so pretty”
“Easier light than others”
“The lighters work well”
“The best part these are good quality and durable”
“easy candle lighting”
“does the product work”
What buyers complain about
“cheap quality”
“Only half worked”
“They leak”
“They might appear to cost more”
“Hard to use”
“Breaks easily”
“Misleading information”
“Not even a single piece works”
“Not a flame”
“smaller than I imagined”
Top return reasons
Common log lighter questions
- Is log lighter profitable to sell on Amazon United States?
- The niche generates $68K/yr across 22 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the log lighter niche?
- 10 brands and 140 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in log lighter?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Leak-Proof. The return rate is 0.4%.
- When does demand for log lighter peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.5× the quietest.
- What does it cost to enter the log lighter niche?
- Listings span $6.66–$24.15; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 3,899 reviews — the moat a new listing must climb.