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Lodge Chainmail Scrubber

Fail

Demand is soft, at -13.0% this quarter, so Lodge Chainmail Scrubber is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$130K/yr158K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
50%top-5 click share · 14 brands · 86 sellers

Flapen Score

Lodge Chainmail Scrubber against its category

The dotted line is the Health & Household average. Past it, Lodge Chainmail Scrubber is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lodge Chainmail Scrubber market on Amazon at a glance

Shoppers on Amazon United States searched for Lodge Chainmail Scrubber 158K times last year and spent an estimated $130K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
7.3%
Market size, estimated
$130Ka year
Peak month
December4.3× the quietest month
Top search term
cast iron accessories51K searches a year

02 · Price

A sale here is worth $11.24.

Listings sell for $11.24 on average, from $5.94 to $24.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.24 that is $3K to $6K a year per listing.

Average price
$11.24under the $15 to $100 sweet spot
Price range
$5.94–$24.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #274 within Dishwashing. It carries 8,172 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#274in Dishwashing
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
8,172per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Lodge Chainmail Scrubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

86

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

16%

  • Brand 161%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 16%)

Demand

Lodge Chainmail Scrubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Lodge Chainmail Scrubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cast iron accessories51K/yr
  • lodge chainmail scrubber12K/yr
  • lodge cast iron accessories14K/yr
  • lodge cast iron scrubber12K/yr
  • cast iron skillet accessories11K/yr
  • lodge scrubber7K/yr
  • lodge accessories9K/yr
  • lodge accessories cast iron5K/yr
  • cast iron pan accessories5K/yr
  • cast iron scrubber lodge5K/yr

Reviews and returns

What reviews say buyers love and hate about Lodge Chainmail Scrubber

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
24%of negative reviews mention “Durability”
0.8%of orders come back
“Falling apart”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lodge Chainmail Scrubber questions

Answered from the same tracked data.