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56

Lobelia

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 25Conversion 75Competition 48Returns 100Price range 69Avg price 75Brand share 60Review moat 90Quality gap 78

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great200.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.07

avg listing price — sweet spot $15–$100

Price range

Good$4.52–$38.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 44K searches

Is lobelia profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lobelia is a $47K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

lobelia market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$45K–$60K
units × avg price
Conversion rate
7.1%
Avg BSR
#6,561
Page quality
0%
Prime
82%
Sponsored
77%
Out of stock
17.0%
Avg brand age
79 months
Avg seller age
166 days

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

33

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

26%

  • Herb Pharm28%
  • DetoxenNATURE17%
  • HERBAMAMA11%
  • Jovvily8%
  • SOLARAY6%
  • Christopher's Original Formulas5%

lobelia demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top lobelia search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • lobelia25K/yr
  • lobelia tincture12K/yr
  • lobelia herb5K/yr
  • lobeline2K/yr
All search terms

Top lobelia products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$19K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about lobelia

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth21%

“Great looking plant”

Quality-Overall14%

“Good Seed Quality”

Breathability11%

“It is also very good for helping lungs breathe”

Cough Relief7%

“i used it and seems to help calm cough and other issues”

Taste-Overall5%

“tastes good”

Sinus Relief5%

“Good for respiratory”

Durability5%

“It's been a good four weeks”

Brightness/Shine/Glow5%

“it really shines when put on the skin in the painful area”

Dosage4%

“And then, a well-timed dose. one of the four, not an extra dose., 15 minutes before high-load physical exertion, did make a difference”

Efficiency3%

“It acts as systemic bronchodilator”

What buyers complain about

Plant Growth32%

“Nothing grew”

Size-Overall27%

“they were so tiny I wasn't sure if I was picking them up or just a bit of dust”

Value For Money9%

“Total waste”

Quality-Overall9%

“Quality control issues”

Taste-Overall8%

“it did not taste like this”

Ease Of Use5%

“Hard to remove from bagg thing”

Bitter5%

“Insanely bitter”

Cough Relief3%

“this usually will lead into a lung issue”

Top return reasons

Advertised Vs Actual Product25%
Functionality-Overall25%
Leak-Proof17%
Adhesion/Stickiness17%
Size-Overall8%
Plant Growth8%

Common lobelia questions

Is lobelia profitable to sell on Amazon United States?
The niche generates $47K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the lobelia niche?
18 brands and 33 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in lobelia?
Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for lobelia peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the lobelia niche?
Listings span $4.52–$38.86; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.