Little Candles

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

264K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

2.1%

Market size, estimated

$147Ka year

Peak month

January4.5× the quietest month

Top search term

mini candles bulk58K searches a year

Listings sell for $27.10 on average, from $4.19 to $65.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $27.10 that is $0 to $3K a year per listing.

Average price

$27.10inside the $15 to $100 sweet spot

Price range

$4.19–$65.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #228 within Aromatherapy. It carries 3,611 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

4.4%

Average rank

#228in Aromatherapy

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,611per listing

Listings tracked

103

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months