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Liquid Vitamins for Kids

Fail

The top 5 brands take 98% of clicks, so Liquid Vitamins for Kids is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$387K/yr303K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
66%top-5 click share · 6 brands · 555 sellers

Flapen Score

Liquid Vitamins for Kids against its category

The dotted line is the Health & Household average. Past it, Liquid Vitamins for Kids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Vitamins for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Vitamins for Kids 303K times last year and spent an estimated $387K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
5.8%
Market size, estimated
$387Ka year
Peak month
January1.8× the quietest month
Top search term
kids liquid multivitamin54K searches a year

02 · Price

A sale here is worth $22.12.

Listings sell for $22.12 on average, from $10.34 to $36.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $22.12 that is $11K to $17K a year per listing.

Average price
$22.12inside the $15 to $100 sweet spot
Price range
$10.34–$36.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #282 within Baby & Child Care. It carries 8,630 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#282in Baby & Child Care
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
8,630per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
84 months

Products

Top Liquid Vitamins for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

555

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 222%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Liquid Vitamins for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Liquid Vitamins for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids liquid multivitamin54K/yr
  • liquid multivitamin for kids34K/yr
  • liquid vitamins for kids34K/yr
  • kids multivitamin liquid33K/yr
  • mary ruth kids multivitamin liquid21K/yr
  • novaferrum multivitamin with iron16K/yr
  • liquid kids multivitamin12K/yr
  • yum multivitamin with iron15K/yr
  • childrens multivitamin liquid6K/yr
  • multivitamin for kids liquid12K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Vitamins for Kids

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Vitamin”
25%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Taste is strange”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Liquid Vitamins for Kids questions

Answered from the same tracked data.