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Liquid Vitamins

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -12.1% this quarter, so Liquid Vitamins is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$1.4M/yr845K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
43%top-5 click share · 18 brands · 636 sellers

Flapen Score

Liquid Vitamins against its category

The dotted line is the Health & Household average. Past it, Liquid Vitamins is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Vitamins market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Vitamins 845K times last year and spent an estimated $1.4M. The top 5 brands take 76% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 845K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
845K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
4.5%
Market size, estimated
$1.4Ma year
Top search term
liquid vitamins242K searches a year

02 · Price

A sale here is worth $36.45.

Listings sell for $36.45 on average, from $8.94 to $85.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $36.45 that is $36K to $46K a year per listing.

Average price
$36.45inside the $15 to $100 sweet spot
Price range
$8.94–$85.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$36K–$46K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #575 within Multivitamins. It carries 6,534 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#575in Multivitamins
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
6,534per listing
Listings tracked
32

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
74 months

Products

Top Liquid Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

636

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

19%

  • Brand 141%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Liquid Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked

Search terms

Top Liquid Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid vitamins242K/yr
  • liquid multivitamin143K/yr
  • liquid multivitamins for women89K/yr
  • liquid vitamins for women83K/yr
  • liquid vitamin44K/yr
  • liquid multivitamin for men33K/yr
  • liquid multivitamin for women19K/yr
  • multivitamin liquid23K/yr
  • tropical oasis liquid multivitamin21K/yr
  • liquid vitamins for men18K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Vitamins

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
29%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful tasting”
A buyer, on “Taste-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Liquid Vitamins questions

Answered from the same tracked data.