Liquid Vitamins
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -12.1% this quarter, so Liquid Vitamins is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $1.4M/yr845K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 43%top-5 click share · 18 brands · 636 sellers
Flapen Score
Liquid Vitamins against its category
The dotted line is the Health & Household average. Past it, Liquid Vitamins is stronger. Inside it, weaker.
Market
The Liquid Vitamins market on Amazon at a glance
Shoppers on Amazon United States searched for Liquid Vitamins 845K times last year and spent an estimated $1.4M. The top 5 brands take 76% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 845K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 845K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $1.4Ma year
- Top search term
- liquid vitamins242K searches a year
02 · Price
A sale here is worth $36.45.
Listings sell for $36.45 on average, from $8.94 to $85.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $36.45 that is $36K to $46K a year per listing.
- Average price
- $36.45inside the $15 to $100 sweet spot
- Price range
- $8.94–$85.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $36K–$46K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #575 within Multivitamins. It carries 6,534 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #575in Multivitamins
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 6,534per listing
- Listings tracked
- 32
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Liquid Vitamins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MARYRUTHS Liquid Morning Multivitamin for Women Men & Kids 32 Servings
- Price
- $36.22
- Rating
- 4.5/5
- Reviews
- 39,176
- Age
- 11y ago

MARYRUTHS Liquid Morning Multivitamin for Women Men & Kids 15 Servings
- Price
- $18.90
- Rating
- 4.5/5
- Reviews
- 39,176
- Age
- 4y ago

Centrum Liquid Multivitamin for Adults Citrus Flavor 8 fl oz
- Price
- $8.94
- Rating
- 4.5/5
- Reviews
- 1,816
- Age
- 4y ago

New Chapter Liquid Multivitamin + Mineral Supplement - Whole-Body Support for Adults Teens & Kids 2+* - 22 Essential Vitamins & Minerals - Ready to Absorb Faster - Mixed Berry Flavored - 30 oz
- Price
- $32.70
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 1y ago

MARYRUTHS Liquid Multivitamin + Hair Growth | Clinically Tested in Women for Thicker Hair & Facial Wrinkles | Biotin 10000mcg | Lustriva Hair Growth Supplements | Skin Care | Ages 18+ | 15.22 Fl Oz
- Price
- $35.21
- Rating
- 4.5/5
- Reviews
- 19,663
- Age
- 2y ago
Trending
estimated 90-day click momentum
HappySupp Liquid Multivitamin for Men | Premium | Sugar Free | 100+ Vitamins Minerals & Amino Acids to Support Muscle Heart Brain Health & Energy | 98% Absorption Rate | Non-GMO | 32 Serv
- Price
- $51.16
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2mo ago

New Chapter Liquid Multivitamin + Mineral Supplement - Whole-Body Support for Adults Teens & Kids 2+* - 22 Essential Vitamins & Minerals - Ready to Absorb Faster - Mixed Berry Flavored - 30 oz
- Price
- $32.70
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 1y ago

Lifes Fortune Liquid Multivitamin for Adults and Seniors Fast Absorption Vitamins and Minerals with 90+ Nutrients for Energy and Immune Support Easy to Digest Sugar Free Tropical Flavor 32 oz
- Price
- $38.34
- Rating
- 4.7/5
- Reviews
- 3,443
- Age
- 22y ago

MARYRUTHS Liquid Morning Multivitamin for Women Men & Kids 15 Servings
- Price
- $18.90
- Rating
- 4.5/5
- Reviews
- 39,176
- Age
- 4y ago

Drucker Labs - intraMAX Organic Liquid Multivitamin Non GMO Dairy Free Gluten Free Magnesium Vitamin D C and E Zinc (32 oz. Peach Mango)
- Price
- $85.61
- Rating
- 4.7/5
- Reviews
- 1,790
- Age
- 21y ago
Newest
by launch date
HappySupp Liquid Multivitamin for Men | Premium | Sugar Free | 100+ Vitamins Minerals & Amino Acids to Support Muscle Heart Brain Health & Energy | 98% Absorption Rate | Non-GMO | 32 Serv
- Price
- $51.16
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 2mo ago

Tropical Oasis Womens Liquid Multivitamin + Hair Growth | Clinically Tested for Thicker Hair Wrinkles Brighter Skin Strong Nails | 2.5g Verisol Collagen | Biotin 12500mcg | 32 Serv
- Price
- $53.58
- Rating
- 4.6/5
- Reviews
- 5,815
- Age
- 11mo ago

MARYRUTHS Liquid Multivitamin + Hair Growth | Clinically Tested in Women for Thicker Hair & Facial Wrinkles | Biotin 10000mcg | Lustriva Hair Growth Supplements | Skin Care | Ages 18+ | 15.22 Fl Oz
- Price
- $36.09
- Rating
- 4.6/5
- Reviews
- 2,524
- Age
- 1y ago

New Chapter Liquid Multivitamin + Mineral Supplement - Whole-Body Support for Adults Teens & Kids 2+* - 22 Essential Vitamins & Minerals - Ready to Absorb Faster - Mixed Berry Flavored - 30 oz
- Price
- $32.70
- Rating
- 4.6/5
- Reviews
- 344
- Age
- 1y ago

MARYRUTHS Liquid Multivitamin + Hair Growth | Clinically Tested in Women for Thicker Hair & Facial Wrinkles | Biotin 10000mcg | Lustriva Hair Growth Supplements | Skin Care | Ages 18+ | 15.22 Fl Oz
- Price
- $35.21
- Rating
- 4.5/5
- Reviews
- 19,663
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
636
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 89%
Open market
19%
- MARYRUTH'S41%
- Tropical Oasis12%
- New Chapter9%
- Centrum8%
- Life's Fortune7%
- NOW Foods4%
Demand
Liquid Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked
Search terms
Top Liquid Vitamins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- liquid vitamins242K/yr
- liquid multivitamin143K/yr
- liquid multivitamins for women89K/yr
- liquid vitamins for women83K/yr
- liquid vitamin44K/yr
- liquid multivitamin for men33K/yr
- liquid multivitamin for women19K/yr
- multivitamin liquid23K/yr
- tropical oasis liquid multivitamin21K/yr
- liquid vitamins for men18K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Vitamins
We read the reviews and the return reasons for every product selling here.
“Awful tasting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Vitamins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









