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Liquid Vitamin C

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -18.7% this quarter, so Liquid Vitamin C is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$698K/yr415K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
52%top-5 click share · 17 brands · 583 sellers

Flapen Score

Liquid Vitamin C against its category

The dotted line is the Health & Household average. Past it, Liquid Vitamin C is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Vitamin C market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Vitamin C 415K times last year and spent an estimated $698K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $698K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
7.7%
Market size, estimated
$698Ka year
Peak month
January1.6× the quietest month
Top search term
liquid vitamin c107K searches a year

02 · Price

A sale here is worth $21.92.

Listings sell for $21.92 on average, from $9.08 to $40.43. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $21.92 that is $33K to $44K a year per listing.

Average price
$21.92inside the $15 to $100 sweet spot
Price range
$9.08–$40.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$33K–$44K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #271 within Vitamin C. It carries 2,364 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#271in Vitamin C
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,364per listing
Listings tracked
24

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Products

Top Liquid Vitamin C products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

583

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

21%

  • Brand 153%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Liquid Vitamin C search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Liquid Vitamin C search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid vitamin c107K/yr
  • mary ruth vitamin c108K/yr
  • vitamin c liquid59K/yr
  • liposomal vitamin c liquid34K/yr
  • vitamin c mary ruth16K/yr
  • vitamin c liquid drops10K/yr
  • mary ruths vitamin c15K/yr
  • liquid vitamin c for adults9K/yr
  • liquid vitamin c supplement5K/yr
  • liquid liposomal vitamin c9K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Vitamin C

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
29%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt like the taste”
A buyer, on “Taste-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Liquid Vitamin C questions

Answered from the same tracked data.