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Liquid Starch

Fail

The top 5 products take 94% of clicks, so Liquid Starch is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$668K/yr387K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
94%top-5 click share · 6 brands · 36 sellers

Flapen Score

Liquid Starch against its category

The dotted line is the Health & Household average. Past it, Liquid Starch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Starch market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Starch 387K times last year and spent an estimated $668K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $668K a year.

Searches, last 12 months
387K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
6.8%
Market size, estimated
$668Ka year
Peak month
September1.8× the quietest month
Top search term
liquid starch146K searches a year

02 · Price

A sale here is worth $25.47.

Listings sell for $25.47 on average, from $17.01 to $40.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $25.47 that is $64K to $76K a year per listing.

Average price
$25.47inside the $15 to $100 sweet spot
Price range
$17.01–$40.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
$64K–$76K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #266 within Laundry. It carries 1,736 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
57%
Out of stock, average day
6.2%
Average rank
#266in Laundry
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,736per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Liquid Starch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

36

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 223%
  • Brand 318%
  • Brand 49%
  • Brand 53%
  • Brand 63%

Demand

Liquid Starch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Liquid Starch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid starch146K/yr
  • staflo liquid starch32K/yr
  • sta flo liquid starch43K/yr
  • sta flo23K/yr
  • liquid starch for fabric17K/yr
  • liquid starch for crafts25K/yr
  • stayflo liquid starch7K/yr
  • sta-flo liquid starch11K/yr
  • stiff it cowboy starch9K/yr
  • linit liquid starch9K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Starch

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Value For Money”
0.6%of orders come back
“a little expensive”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Liquid Starch questions

Answered from the same tracked data.