Liquid Starch
FailThe top 5 products take 94% of clicks, so Liquid Starch is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $668K/yr387K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 36 sellers
Flapen Score
Liquid Starch against its category
The dotted line is the Health & Household average. Past it, Liquid Starch is stronger. Inside it, weaker.
Market
The Liquid Starch market on Amazon at a glance
Shoppers on Amazon United States searched for Liquid Starch 387K times last year and spent an estimated $668K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $668K a year.
- Searches, last 12 months
- 387K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $668Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- liquid starch146K searches a year
02 · Price
A sale here is worth $25.47.
Listings sell for $25.47 on average, from $17.01 to $40.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $25.47 that is $64K to $76K a year per listing.
- Average price
- $25.47inside the $15 to $100 sweet spot
- Price range
- $17.01–$40.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $64K–$76K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #266 within Laundry. It carries 1,736 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 57%
- Out of stock, average day
- 6.2%
- Average rank
- #266in Laundry
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,736per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Liquid Starch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Linit Starch Crisp Classic Finish (64 Oz.) - Liquid Starch For Ironing Clothes/Perfect For Wrinkle Release/Great For Arts & Crafts Projects/Slime Paper Mache Silly Putty (408440)
- Price
- $17.01
- Rating
- 4.6/5
- Reviews
- 2,617
- Age
- 16y ago

Purex Sta-Flo Liquid Starch 64 Ounce
- Price
- $40.36
- Rating
- 4.6/5
- Reviews
- 2,077
- Age
- 14y ago

Stiff-it Western Cowboy Starch for Crisp and Clean Denim - Patent Formula with Leather Scent Easy-Pour Design and Winkle-Free Jeans (1)
- Price
- $22.40
- Rating
- 4.4/5
- Reviews
- 295
- Age
- 1y ago

Dissolvable Liquid Starch Powder Mix. Makes 128 Oz Liquid Starch. Perfect For Stiffening Fabric Removing Wrinkles Laundry & Ironing. Ideal for Arts and Crafts Paper Mch Playdough (1 Pack)
- Price
- $17.62
- Rating
- 4.3/5
- Reviews
- 420
- Age
- 2y ago

Stiff-it Western Cowboy Starch for Crisp and Clean Denim - Patent Formula with Leather Scent Easy-Pour Design and Winkle-Free Jeans
- Price
- $31.10
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
Trending
estimated 90-day click momentum
Stiff-it Western Cowboy Starch for Crisp and Clean Denim - Patent Formula with Leather Scent Easy-Pour Design and Winkle-Free Jeans
- Price
- $31.10
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago

Linit Starch Crisp Classic Finish (64 Oz.) - Liquid Starch For Ironing Clothes/Perfect For Wrinkle Release/Great For Arts & Crafts Projects/Slime Paper Mache Silly Putty (408440)
- Price
- $17.01
- Rating
- 4.6/5
- Reviews
- 2,617
- Age
- 16y ago

Malco Liquid Starch Crisp Classic Finish 64 oz. (Pack of 2) Liquid Starch for Ironing Clothes/Perfect for Wrinkle Release/Great for Arts & Crafts Projects/Slime Paper Mache Silly Putty
- Price
- $31.53
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 1y ago

Purex Sta-Flo Liquid Starch 64 Ounce
- Price
- $40.36
- Rating
- 4.6/5
- Reviews
- 2,077
- Age
- 14y ago

Stiff-it Western Cowboy Starch for Crisp and Clean Denim - Patent Formula with Leather Scent Easy-Pour Design and Winkle-Free Jeans (1)
- Price
- $22.40
- Rating
- 4.4/5
- Reviews
- 295
- Age
- 1y ago
Newest
by launch date
Malco Liquid Starch Crisp Classic Finish 64 oz. (Pack of 2) Liquid Starch for Ironing Clothes/Perfect for Wrinkle Release/Great for Arts & Crafts Projects/Slime Paper Mache Silly Putty
- Price
- $31.53
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 1y ago

Stiff-it Western Cowboy Starch for Crisp and Clean Denim - Patent Formula with Leather Scent Easy-Pour Design and Winkle-Free Jeans (1)
- Price
- $22.40
- Rating
- 4.4/5
- Reviews
- 295
- Age
- 1y ago

Stiff-it Western Cowboy Starch for Crisp and Clean Denim - Patent Formula with Leather Scent Easy-Pour Design and Winkle-Free Jeans
- Price
- $31.10
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago

Dissolvable Liquid Starch Powder Mix. Makes 128 Oz Liquid Starch. Perfect For Stiffening Fabric Removing Wrinkles Laundry & Ironing. Ideal for Arts and Crafts Paper Mch Playdough (1 Pack)
- Price
- $17.62
- Rating
- 4.3/5
- Reviews
- 420
- Age
- 2y ago

Niagara Spray Starch (22 Oz 2 Pack) Trigger Pump Liquid Starch for Ironing Non-Aerosol Spray on Starch Reduces Ironing Time No Flaking Sticking or Clogging Biodegradable Ingredients Recyclable
- Price
- $18.31
- Rating
- 4.6/5
- Reviews
- 6,620
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
36
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Malco45%
- Stiff-it23%
- Purex18%
- Simpli Starch9%
- Generic3%
- Niagara3%
Demand
Liquid Starch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
Search terms
Top Liquid Starch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- liquid starch146K/yr
- staflo liquid starch32K/yr
- sta flo liquid starch43K/yr
- sta flo23K/yr
- liquid starch for fabric17K/yr
- liquid starch for crafts25K/yr
- stayflo liquid starch7K/yr
- sta-flo liquid starch11K/yr
- stiff it cowboy starch9K/yr
- linit liquid starch9K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Starch
We read the reviews and the return reasons for every product selling here.
“a little expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Starch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









