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Liquid Protein

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -23.2% this quarter, so Liquid Protein is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$858K/yr632K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
52%top-5 click share · 18 brands · 41 sellers

Flapen Score

Liquid Protein against its category

The dotted line is the Health & Household average. Past it, Liquid Protein is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Protein market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Protein 632K times last year and spent an estimated $858K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 632K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $858K a year.

Searches, last 12 months
632K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
3.0%
Market size, estimated
$858Ka year
Peak month
October4.2× the quietest month
Top search term
protein shots132K searches a year

02 · Price

A sale here is worth $44.65.

Listings sell for $44.65 on average, from $20.22 to $90.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $44.65 that is $11K to $22K a year per listing.

Average price
$44.65inside the $15 to $100 sweet spot
Price range
$20.22–$90.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #118 within Protein. It carries 671 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
85%
Out of stock, average day
9.5%
Average rank
#118in Protein
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
671per listing
Listings tracked
34

04 · Newcomers

13 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
14
Successful launches
13Amazon's first-year sales bar
Average brand age
64 months

Products

Top Liquid Protein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

41

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

22%

  • Brand 142%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Liquid Protein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 4.2×

Search terms

Top Liquid Protein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein shots132K/yr
  • pure genius protein shot89K/yr
  • liquid protein99K/yr
  • pure genius 23 protein shots27K/yr
  • protein shot54K/yr
  • easy protein shots55K/yr
  • pure genius protein34K/yr
  • genius shot protein29K/yr
  • easy protein19K/yr
  • liquid protein shots14K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Protein

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
36%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Cardboard taste”
A buyer, on “Taste-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Liquid Protein questions

Answered from the same tracked data.