Liquid Protein
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$44.65avg listing price — sweet spot $15–$100
Price range
Incredible$20.22–$90.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$858K$858K/yr · 632K searches
Review moat
Good670.53avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Is liquid protein profitable on Amazon?
According to Flapen's Amazon United States niche tracking, liquid protein is a $858K/yr Amazon United States market (632K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Oct. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
liquid protein market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $558K–$670K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 94%
- Out of stock
- 9.5%
- Avg brand age
- 64 months
- Avg seller age
- 137 days
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
41
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 87%
Open market
22%
- Pure Genius42%
- FUELMATE11%
- Frog Fuel10%
- Proteinex6%
- BariatricPal5%
- ProT Gold4%
liquid protein demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.Peak months: Feb, Oct · busiest ÷ quietest = 4.2×
Top liquid protein search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- protein shots132K/yr
- pure genius protein shot89K/yr
- liquid protein99K/yr
- pure genius 23 protein shots27K/yr
- protein shot54K/yr
- easy protein shots55K/yr
- pure genius protein34K/yr
- genius shot protein29K/yr
- easy protein19K/yr
- liquid protein shots14K/yr
Top liquid protein products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)
Pure Genius$90.414.1★12 rev
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors TSA Size 3.38 Fl Oz Pineapple & Blueberry Lemonade (24 Pack)
Pure Genius$90.843.9★30 rev
Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack
Frog Fuel$46.714.5★4,130 rev
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)
Pure Genius$90.914.0★12 rev
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)
Pure Genius$90.384.0★12 rev
Newest
by launch datePure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)
Pure Genius$90.4112 rev
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors TSA Size 3.38 Fl Oz Pineapple & Blueberry Lemonade (24 Pack)
Pure Genius$90.8430 rev
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)
Pure Genius$90.9112 rev
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)
Pure Genius$90.3812 rev
FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free
FUELMATE$21.6263 rev
Trending
90-day click momentumPure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)
Pure Genius$90.384.0★
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)
Pure Genius$90.914.0★
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)
Pure Genius$90.414.1★
Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors TSA Size 3.38 Fl Oz Pineapple & Blueberry Lemonade (24 Pack)
Pure Genius$90.843.9★
FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free
FUELMATE$21.383.6★
What reviews say buyers love and hate about liquid protein
What buyers praise and complain about, mined from review topics.What buyers love
“Surprisingly refreshing taste”
“Great protein supplement”
“Flavor is good”
“EXCELLENT PRODUCT”
“Easy to Take”
“Great crisp”
“Worth every penny”
“Taste is super sweet”
“Mixes well”
“Good texture”
What buyers complain about
“Cardboard taste”
“Lacks flavor”
“too expensive”
“The worst thing about a high protein”
“cuts the sweetness”
“Taste is very salty and gross”
“Extremely sour”
“Didn't love the texture”
“A little dry”
“They are bitter”
Top return reasons
Common liquid protein questions
- Is liquid protein profitable to sell on Amazon United States?
- The niche generates $858K/yr across 34 tracked products. 13 of 14 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (62/100).
- How competitive is the liquid protein niche?
- 18 brands and 41 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in liquid protein?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.
- When does demand for liquid protein peak?
- Demand peaks in Feb–Oct; the busiest month runs 4.2× the quietest.
- What does it cost to enter the liquid protein niche?
- Listings span $20.22–$90.91; the average listing price is $44.65 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.