Is liquid potpourri profitable to sell on Amazon United States?

The niche generates $45K/yr across 47 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (48/100).

How competitive is the liquid potpourri niche?

9 brands and 11 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in liquid potpourri?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.9%.

What does it cost to enter the liquid potpourri niche?

Listings span $4.96–$44.35; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.

Liquid Potpourri

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Great$4.96–$44.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.31

avg listing price — sweet spot $15–$100

Review moat

Good810.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$45K

$45K/yr · 89K searches

Is liquid potpourri profitable on Amazon?

According to Flapen's Amazon United States niche tracking, liquid potpourri is a $45K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

liquid potpourri market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 3.5%
Avg BSR: #965
Page quality: 0%
Prime: 94%
Sponsored: 30%
Out of stock: 5.1%
Avg brand age: 57 months
Avg seller age: 172 days

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

40%

Top 20: 72%

Open market

Plant Guru56%
P&J Trading25%
Bramble Berry7%
MAYJAM2%
Nature's Oil2%
Nature's Note2%
Open — no brand owns it (3 brands, 5%)

liquid potpourri demand & seasonality

Weekly Amazon search volume, last 28 weeks — -13.3% search growth over the last 90 days.

Open Trend

Top liquid potpourri search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

plant guru fragrance oil27K/yr -14.8%3.5% conv.
plant guru22K/yr -2.2%1.4% conv.
honey essential oil17K/yr -18.4%5.8% conv.
honey fragrance oil9K/yr -16.5%6.3% conv.
plant guru essential oil10K/yr -14.4%1.6% conv.
honey essential oil for skin3K/yr -29.0%4.1% conv.

All search terms

Top liquid potpourri products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

P&J Fragrance Oil - Honey Scented 30ml - Candle Scents Soap Making Diffuser Oil Fresh Scents

P&J Trading$8.964.5★993 rev

Honey Vanilla Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.

Plant Guru$10.384.4★286 rev

P&J Fragrance Oil - Honey Scented 100ml - Candle Scents Soap Making Diffuser Oil Fresh Scents

P&J Trading$18.484.5★993 rev

Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential

Bramble Berry$14.424.4★19 rev

Japanese Cherry Blossom Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Add to Lotions and Creams.

Plant Guru$10.244.3★162 rev

Newest

by launch date

Mahogany Teakwood Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used In Aromatherapy Diffusers Burners and Warmers. Great Addition To Lotions and Creams.

Plant Guru$10.2745 rev

4mo ago

Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential

Bramble Berry$14.4219 rev

8mo ago

Honeyed Haze Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Honeyed Haze Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML

MAYJAM$8.988,817 rev

9mo ago

Honeysuckle Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Honeysuckle /1 Fl Oz

Wuvezrub$6.7380 rev

11mo ago

Bramble Berry Oatmeal Milk and Honey Fragrance Oil 2 oz | Warm Sweet Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential

Bramble Berry$13.46536 rev

2y ago

What reviews say buyers love and hate about liquid potpourri

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Great fragrance”

Quality-Overall7%

“However it had so many good reviews I took a chance”

Value For Money4%

“Good deal”

Advertised Vs Actual Product3%

“Exactly as described”

Soft Feel2%

“Soft skin”

Efficiency1%

“it performs really well”

Allergies1%

“no irritation”

Durability1%

“I think 4oz would last a while for my needs of a few drops at a time”

Taste-Overall1%

“Honeysuckle the best”

Strength1%

“Very very strong”

What buyers complain about

Smell54%

“Contains a slight odor”

Value For Money4%

“Total waste of money”

Size-Overall4%

“Very big bottle”

Strength4%

“not strong enough”

Sweetness3%

“Its not overly sweet”

Quality-Overall2%

“Poor quality control”

Leak-Proof2%

“Bottle keeps leaking”

Dilute/Watery2%

“feels more watery”

Durability2%

“Comes broke”

Oily/Greasy2%

“The biggest downside is how messy the oil can be”

Top return reasons

Smell66%

Leak-Proof9%

Advertised Vs Actual Product9%

Size-Overall2%

Hard Feel2%

Functionality-Overall1%

Value For Money1%

Texture/Consistency-Overall1%

Oily/Greasy1%

Quality-Overall1%

Common liquid potpourri questions

Is liquid potpourri profitable to sell on Amazon United States?: The niche generates $45K/yr across 47 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (48/100).
How competitive is the liquid potpourri niche?: 9 brands and 11 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in liquid potpourri?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.9%.
What does it cost to enter the liquid potpourri niche?: Listings span $4.96–$44.35; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.