Liquid Potpourri

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

3.5%

Market size, estimated

$45Ka year

Top search term

plant guru fragrance oil27K searches a year

Listings sell for $14.31 on average, from $4.96 to $44.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.31 that is $0 to $1K a year per listing.

Average price

$14.31under the $15 to $100 sweet spot

Price range

$4.96–$44.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.9%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #965 within Aromatherapy. It carries 811 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

94%

Out of stock, average day

5.1%

Average rank

#965in Aromatherapy

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

811per listing

Listings tracked

47

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months