Liquid Pen
FailThe top 5 brands take 97% of clicks, so Liquid Pen is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $124K/yr263K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 61%top-5 click share · 7 brands · 19 sellers
Flapen Score
Liquid Pen against its category
The dotted line is the Health & Household average. Past it, Liquid Pen is stronger. Inside it, weaker.
Market
The Liquid Pen market on Amazon at a glance
Shoppers on Amazon United States searched for Liquid Pen 263K times last year and spent an estimated $124K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Mar–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.
- Searches, last 12 months
- 263K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $124Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- bubble pen14K searches a year
02 · Price
A sale here is worth $19.02.
Listings sell for $19.02 on average, from $11.50 to $28.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.02 that is $5K to $10K a year per listing.
- Average price
- $19.02inside the $15 to $100 sweet spot
- Price range
- $11.50–$28.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #903 within Aromatherapy. It carries 1,971 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #903in Aromatherapy
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 1,971per listing
- Listings tracked
- 21
04 · Newcomers
7 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Liquid Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
1%
- Brand 169%
- Brand 218%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Liquid Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Liquid Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bubble pen14K/yr
- lava pens51K/yr
- lifelines pen diffuser32K/yr
- lifelines pens14K/yr
- lifelines pen29K/yr
- lava lamp pens13K/yr
- lava pen21K/yr
- lifeline pens10K/yr
- liquid pens9K/yr
- lifelines scented lava pens12K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Pen
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Pen questions
Answered from the same tracked data.









