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Liquid Melatonin Kids

Fail

The top 5 products take 75% of clicks, so Liquid Melatonin Kids is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$243K/yr169K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
75%top-5 click share · 8 brands · 41 sellers

Flapen Score

Liquid Melatonin Kids against its category

The dotted line is the Health & Household average. Past it, Liquid Melatonin Kids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Melatonin Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Melatonin Kids 169K times last year and spent an estimated $243K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
12.3%
Market size, estimated
$243Ka year
Peak month
August1.8× the quietest month
Top search term
liquid melatonin kids45K searches a year

02 · Price

A sale here is worth $11.66.

Listings sell for $11.66 on average, from $6.45 to $27.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $11.66 that is $17K to $23K a year per listing.

Average price
$11.66under the $15 to $100 sweet spot
Price range
$6.45–$27.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$17K–$23K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Sleep Supplements. It carries 5,136 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#138in Sleep Supplements
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
5,136per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Liquid Melatonin Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

41

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

9%

  • Brand 137%
  • Brand 217%
  • Brand 313%
  • Brand 48%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (2 brands, 9%)

Demand

Liquid Melatonin Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Liquid Melatonin Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid melatonin kids45K/yr
  • kids melatonin liquid29K/yr
  • melatonin drops for kids16K/yr
  • melatonin kids liquid16K/yr
  • melatonin liquid for kids20K/yr
  • kids liquid melatonin14K/yr
  • kids sleep syrup4K/yr
  • liquid melatonin for kids5K/yr
  • childrens melatonin liquid5K/yr
  • melatonin for kids liquid4K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Melatonin Kids

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Sleep Quality”
23%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't help sleep at all”
A buyer, on “Sleep Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Liquid Melatonin Kids questions

Answered from the same tracked data.