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Liquid Melatonin

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -4.7% this quarter, so Liquid Melatonin is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$512K/yr323K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
56%top-5 click share · 16 brands · 598 sellers

Flapen Score

Liquid Melatonin against its category

The dotted line is the Health & Household average. Past it, Liquid Melatonin is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Melatonin market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Melatonin 323K times last year and spent an estimated $512K. The top 5 brands take 72% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $512K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
13.0%
Market size, estimated
$512Ka year
Peak month
August1.3× the quietest month
Top search term
liquid melatonin127K searches a year

02 · Price

A sale here is worth $12.19.

Listings sell for $12.19 on average, from $5.68 to $35.44. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $12.19 that is $24K to $30K a year per listing.

Average price
$12.19under the $15 to $100 sweet spot
Price range
$5.68–$35.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$24K–$30K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #588 within Sleep Supplements. It carries 3,198 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#588in Sleep Supplements
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,198per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Liquid Melatonin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

598

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

22%

  • Brand 132%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Liquid Melatonin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Liquid Melatonin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid melatonin127K/yr
  • melatonin liquid63K/yr
  • melatonin drops39K/yr
  • liquid melatonin for adults21K/yr
  • melatonin drops for adults13K/yr
  • melatonin liquid drops5K/yr
  • liquid melatonin drops10K/yr
  • melatonin liquid for adults14K/yr
  • liquid melatonin 10mg9K/yr
  • melatonin oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Melatonin

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Sleep Quality”
23%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didnt help or work with sleep”
A buyer, on “Sleep Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Liquid Melatonin questions

Answered from the same tracked data.