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Liquid Magnesium for Kids

Fail

Demand is soft, at -12.8% this quarter, so Liquid Magnesium for Kids is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$230K/yr122K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
72%top-5 click share · 7 brands · 494 sellers

Flapen Score

Liquid Magnesium for Kids against its category

The dotted line is the Health & Household average. Past it, Liquid Magnesium for Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Magnesium for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Magnesium for Kids 122K times last year and spent an estimated $230K. The top 5 brands take 92% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
9.6%
Market size, estimated
$230Ka year
Peak month
July2.3× the quietest month
Top search term
magnesium drops for kids34K searches a year

02 · Price

A sale here is worth $19.63.

Listings sell for $19.63 on average, from $10.18 to $33.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $19.63 that is $10K to $15K a year per listing.

Average price
$19.63inside the $15 to $100 sweet spot
Price range
$10.18–$33.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #419 within Magnesium. It carries 521 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#419in Magnesium
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
521per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Liquid Magnesium for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

494

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 154%
  • Brand 217%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 3%)

Demand

Liquid Magnesium for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.3×

Search terms

Top Liquid Magnesium for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnesium drops for kids34K/yr
  • kids magnesium drops18K/yr
  • liquid magnesium for kids15K/yr
  • magnesium complex drops for kids11K/yr
  • magnesium glycinate drops for kids8K/yr
  • magnesium liquid for kids5K/yr
  • magnesium glycinate liquid for kids6K/yr
  • kids liquid magnesium4K/yr
  • magnesium kids drops3K/yr
  • kids magnesium liquid7K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Magnesium for Kids

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Sleep Quality”
29%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“it does not help with sleep”
A buyer, on “Sleep Quality”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Liquid Magnesium for Kids questions

Answered from the same tracked data.