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Liquid Magnesium

Pass

Liquid Magnesium scores 70 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, demand is soft, at -9.3% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
70
70 / 100
Top 1% of 14,768 Health & Household niches · +21 vs the category median of 49
Market size
$1.2M/yr837K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
39%top-5 click share · 29 brands · 584 sellers

Flapen Score

Liquid Magnesium against its category

The dotted line is the Health & Household average. Past it, Liquid Magnesium is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Magnesium market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Magnesium 837K times last year and spent an estimated $1.2M. The top 5 brands take 47% of clicks. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
837K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
6.6%
Market size, estimated
$1.2Ma year
Peak month
April1.5× the quietest month
Top search term
liquid magnesium160K searches a year

02 · Price

A sale here is worth $20.99.

Listings sell for $20.99 on average, from $8.04 to $50.86. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $20.99 that is $31K to $42K a year per listing.

Average price
$20.99inside the $15 to $100 sweet spot
Price range
$8.04–$50.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$31K–$42K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #617 within Magnesium. It carries 752 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#617in Magnesium
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
752per listing
Listings tracked
38

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
54 months

Products

Top Liquid Magnesium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

29 flat

Sellers

584

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

39%

Top 20: 77%

Open market

49%

  • Brand 121%
  • Brand 211%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Liquid Magnesium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Liquid Magnesium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid magnesium160K/yr
  • magnesium glycinate liquid135K/yr
  • liquid magnesium glycinate106K/yr
  • magnesium drops93K/yr
  • magnesium glycinate drops69K/yr
  • magnesium liquid76K/yr
  • magnesium liquid drops35K/yr
  • magnesium glycinate liquid drops31K/yr
  • liquid magnesium complex23K/yr
  • magnesium complex drops16K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Magnesium

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Sleep Quality”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Almost tasteless”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Liquid Magnesium questions

Answered from the same tracked data.