Is liquid iv profitable to sell on Amazon United States?

The niche generates $33.8M/yr across 40 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Launch it (65/100).

How competitive is the liquid iv niche?

7 brands and 88 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in liquid iv?

Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.0%.

When does demand for liquid iv peak?

Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the liquid iv niche?

Listings span $10.04–$48.64; the average listing price is $23.48 (sweet spot $15–$100). The average incumbent carries 10,812 reviews — the moat a new listing must climb.

Liquid Iv

Launch it

A $33.8M/yr market growing +29.2% this quarter with returns at 0.0% — clears our launch bar.

Market size

Incredible$33.8M

$33.8M/yr · 14.7M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.48

avg listing price — sweet spot $15–$100

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.04–$48.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Good+29.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,812.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

Is liquid iv profitable on Amazon?

According to Flapen's Amazon United States niche tracking, liquid iv is a $33.8M/yr Amazon United States market (14.7M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 65/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

liquid iv market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1.0M–1.0M; avg 40,000–50,000/product
Revenue / yr: $23.5M–$23.5M; units × avg price
Conversion rate: 9.8%
Avg BSR: #38
Page quality: 0%
Prime: 98%
Sponsored: 83%
Out of stock: 1.4%
Avg brand age: 58 months
Avg seller age: 136 days

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

Liquid I.V.92%
DripDrop2%
NatureWorks2%
Aibiodi1%
Nectar1%
Venture Pal1%
Open — no brand owns it (1 brand, 1%)

liquid iv demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.2% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Open Trend

Top liquid iv search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liquid iv10.4M/yr +26.8%9.4% conv.
liquid iv sugar free2.5M/yr +37.3%11.0% conv.
sugar free liquid iv328K/yr +23.4%11.0% conv.
iv hydration packets284K/yr +20.0%7.9% conv.
liquid iv variety pack195K/yr +45.1%8.5% conv.
liquid iv 30 count66K/yr +187.9%6.6% conv.
liquid iv packets115K/yr +121.1%8.2% conv.
liquid iv bulk96K/yr +24.1%3.2% conv.
sugar free liquid iv hydration packets75K/yr +23.5%7.2% conv.
liquid70K/yr +9.6%1.2% conv.

All search terms

Top liquid iv products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liquid I.V. Hydration Multiplier - Variety Pack - Lemon Lime Passion Fruit Strawberry Tropical Punch | Electrolyte Powder Drink Mix | 1 Pack (16 Servings)

Liquid I.V.$26.224.7★6,952 rev

Liquid I.V. Hydration Multiplier - Popsicle Firecracker | Electrolyte Powder Drink Mix | 1 Pack (16 Servings)

Liquid I.V.$20.744.7★8,590 rev

Liquid I.V. Hydration Multiplier Sugar-Free - Lemon Lime | Electrolyte Powder Drink Mix | 1 Pack (14 Servings)

Liquid I.V.$18.894.6★7,384 rev

Liquid I.V. Hydration Multiplier Sugar-Free Variety Pack - Raspberry Melon Lemon Lime White Peach Green Grape | Electrolyte Powder Drink Mix | 1 Pack (16 Servings)

Liquid I.V.$25.794.7★5,343 rev

Liquid I.V. Hydration Multiplier - Lemon Lime | Electrolyte Powder Drink Mix | 1 Pack (16 Servings)

Liquid I.V.$21.454.6★106,104 rev

Newest

by launch date

Liquid I.V. Hydration Multiplier Sugar - Free - Mandarin Orange | Electrolyte Powder Drink Mix | 1 Pack (14 Servings)

Liquid I.V.$19.75483 rev

6mo ago

Aibiodi Electrolytes Powder Packets - Sugar Free & Zero Calorie Liquid Daily IV Drink Mix - Instant Hydration & Energy Supplement with 6 Electrolytes and 5 Vitamins Keto Friendly & Vegan - 12 Sticks

Aibiodi$10.04277 rev

7mo ago

Liquid I.V. Sugar Free Hydration Multiplier Variety Pack 0.45 Ounce (30 Count)

Liquid I.V.$35.8889 rev

9mo ago

Liquid I.V. Hydration Multiplier Sugar-Free - Ring Pop Cherry | Electrolyte Powder Drink Mix | 1 Pack (14 Servings)

Liquid I.V.$19.15335 rev

10mo ago

Liquid I.V. Hydration Multiplier - Lemon Lime | Electrolyte Powder Drink Mix | 1 Tub (30 Servings)

Liquid I.V.$37.4796 rev

11mo ago

What reviews say buyers love and hate about liquid iv

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“The taste is very flavorful”

Flavor24%

“Lemon flavor”

Moist/Dry12%

“Very hydrating”

Quality-Overall5%

“Overall, this is a very well made product, effective, convenient, and with a clean ingredient list”

Value For Money4%

“Very affordable”

Sweetness4%

“Sugar free”

Solubility4%

“Mixes easily”

Ease Of Use2%

“Easy to carry”

Energy Level2%

“give me energy”

Advertised Vs Actual Product2%

“As Advertised”

What buyers complain about

Taste-Overall21%

“Bland taste”

Flavor13%

“Lack flavor”

Salt Content7%

“Too salty for me”

Sweetness7%

“Too much sugar”

Value For Money6%

“They are expensive”

Solubility4%

“Doesnt dissolve”

Artificial Sweeteners3%

“Not enough stevia for sweetness”

Moist/Dry1%

“Some packets were wet”

Dilute/Watery1%

“But even diluted with twice as much water”

Sour1%

“I didnt like the sour taste”

Top return reasons

Taste-Overall22%

Value For Money21%

Sweetness12%

Flavor8%

Artificial Sweeteners7%

Salt Content7%

Product Condition3%

Nutritional Content3%

Ingredients-Overall2%

Blood Sugar Level1%

Common liquid iv questions

Is liquid iv profitable to sell on Amazon United States?: The niche generates $33.8M/yr across 40 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Launch it (65/100).
How competitive is the liquid iv niche?: 7 brands and 88 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in liquid iv?: Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.0%.
When does demand for liquid iv peak?: Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.
What does it cost to enter the liquid iv niche?: Listings span $10.04–$48.64; the average listing price is $23.48 (sweet spot $15–$100). The average incumbent carries 10,812 reviews — the moat a new listing must climb.