Liquid Hand Sanitizer

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months

370K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

1.9%

Market size, estimated

$145Ka year

Peak month

August1.4× the quietest month

Top search term

hand sanitizer spray refill72K searches a year

Listings sell for $20.89 on average, from $4.10 to $64.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $20.89 that is $0 to $2K a year per listing.

Average price

$20.89inside the $15 to $100 sweet spot

Price range

$4.10–$64.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #157 within Antibiotics & Antiseptics. It carries 2,832 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

96%

Out of stock, average day

5.6%

Average rank

#157in Antibiotics & Antiseptics

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,832per listing

Listings tracked

72

23 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months