Is liquid colace profitable to sell on Amazon United States?

The niche generates $75K/yr across 7 tracked products. 90-day search growth is -9.2%. Flapen's verdict: Skip it (40/100).

How competitive is the liquid colace niche?

6 brands and 37 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in liquid colace?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.

When does demand for liquid colace peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the liquid colace niche?

Listings span $5.77–$20.02; the average listing price is $14.67 (sweet spot $15–$100). The average incumbent carries 3,620 reviews — the moat a new listing must climb.

Liquid Colace

Skip it

A concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.67

avg listing price — sweet spot $15–$100

Price range

Okay$5.77–$20.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,620.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Market size

Bad$75K

$75K/yr · 57K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad94%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

Is liquid colace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, liquid colace is a $75K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

liquid colace market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $73K–$88K; units × avg price
Conversion rate: 9.0%
Avg BSR: #133
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 94 months
Avg seller age: 147 days

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

GeriCare51%
Dulcolax21%
LLORENS PHARMACEUTICAL14%
Colace7%
RUGBY LABORATORIES5%
Pedia-Lax3%

liquid colace demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top liquid colace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liquid colace14K/yr +2.0%6.4% conv.
docusate sodium liquid14K/yr -16.3%10.9% conv.
liquid stool softener8K/yr -14.4%8.2% conv.
colace liquid7K/yr -8.3%8.2% conv.
liquid stool softener adult5K/yr -0.5%8.3% conv.
liquid colace stool softener4K/yr -21.1%11.7% conv.
colace liquid stool softener3K/yr +2.3%7.4% conv.
docusate liquid2K/yr -18.9%10.7% conv.

All search terms

Top liquid colace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Docusate Sodium Liquid Stool Softener by GeriCare- Gentle Stimulant Laxative Liquid for Men & Women- Quick Constipation Relief Aid- Adults Daily Bowel Movement Laxative- Cherry-Flavored (16 fl oz)

GeriCare$16.984.2★483 rev

Dulcolax Saline Laxative Liquid Fast & Gentle Constipation Relief Natural Laxatives Softens Stool Cherry Flavor Magnesium Hydroxide 1200 mg 12 fl. oz.

Dulcolax$5.774.6★8,086 rev

Docusate Sodium Stool Softener by Llorens Care 50 mg. 5 mL per dose. Alleviate Constipation & Provide Relief. Compared to Senokot. Made in The USA

LLORENS PHARMACEUTICAL$14.903.6★70 rev

Rugby Docusate Sodium Cherry Flavored Liquid Stool Softener 50mg / 5 mL - 16 Fl Oz

RUGBY LABORATORIES$18.213.9★62 rev

Colace Clear Stool Softener Soft Gel Capsules 60 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended

Colace$16.794.6★14,126 rev

Newest

by launch date

Colace Clear Stool Softener Soft Gel Capsules 60 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended

Colace$16.7914,126 rev

2y ago

Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand

Colace$20.022,196 rev

2y ago

Rugby Docusate Sodium Cherry Flavored Liquid Stool Softener 50mg / 5 mL - 16 Fl Oz

RUGBY LABORATORIES$18.2162 rev

3y ago

Docusate Sodium Stool Softener by Llorens Care 50 mg. 5 mL per dose. Alleviate Constipation & Provide Relief. Compared to Senokot. Made in The USA

LLORENS PHARMACEUTICAL$14.9070 rev

4y ago

Dulcolax Saline Laxative Liquid Fast & Gentle Constipation Relief Natural Laxatives Softens Stool Cherry Flavor Magnesium Hydroxide 1200 mg 12 fl. oz.

Dulcolax$5.778,086 rev

7y ago

What reviews say buyers love and hate about liquid colace

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency22%

“It works quickly”

Taste-Overall15%

“Great taste & works very well for my post surgical needs and may continue to take daily”

Advertised Vs Actual Product8%

“It actually works”

Regulates Digestion6%

“Great, smooth digestion”

Value For Money6%

“Fair price”

Dosage6%

“I took the recommended dose”

Ease Of Use5%

“Easy to use”

Acid Regulator/Stomach Ache Relief4%

“does not cause abdominal cramps”

Soft Feel4%

“Gentle relief”

Flavor3%

“Great flavor”

What buyers complain about

Taste-Overall23%

“This stuff tastes nasty”

Functionality-Overall19%

“Did not work”

Value For Money7%

“Very expensive”

Dosage5%

“I've spent many hundreds of dollars on Colace and similar products, I guess out of desperation, as they never seemed to work -- even at maximum dosage”

Side Effects4%

“It only upsets my stomach”

Pain Relief-Overall3%

“cramps occur”

Smell2%

“Just received a bottle of extra strength colace and it has a really bad smell and test”

Regulates Digestion2%

“My son has digestive issues”

Hard Feel2%

“They are rock hard”

Inflammation2%

“Makes you cramp- not good after surgeries”

Top return reasons

Ingredients-Overall100%

Common liquid colace questions

Is liquid colace profitable to sell on Amazon United States?: The niche generates $75K/yr across 7 tracked products. 90-day search growth is -9.2%. Flapen's verdict: Skip it (40/100).
How competitive is the liquid colace niche?: 6 brands and 37 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in liquid colace?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
When does demand for liquid colace peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the liquid colace niche?: Listings span $5.77–$20.02; the average listing price is $14.67 (sweet spot $15–$100). The average incumbent carries 3,620 reviews — the moat a new listing must climb.