Skip to content

Liquid Charcoal

Fail

The top 5 brands take 100% of clicks, so Liquid Charcoal is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$86K/yr24K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
96%top-5 click share · 5 brands · 18 sellers

Flapen Score

Liquid Charcoal against its category

The dotted line is the Health & Household average. Past it, Liquid Charcoal is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Charcoal market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Charcoal 24K times last year and spent an estimated $86K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 16.6% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
16.6%
Market size, estimated
$86Ka year
Top search term
liquid charcoal6K searches a year

02 · Price

A sale here is worth $21.46.

Listings sell for $21.46 on average, from $13.75 to $33.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $21.46 that is $16K to $21K a year per listing.

Average price
$21.46inside the $15 to $100 sweet spot
Price range
$13.75–$33.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #532 within Digestive Supplements. It carries 489 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
9.6%
Average rank
#532in Digestive Supplements
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
489per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Liquid Charcoal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 215%
  • Brand 35%
  • Brand 44%
  • Brand 54%

Demand

Liquid Charcoal search demand

Weekly searches over the year. Pick a range.

600400Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Liquid Charcoal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid charcoal6K/yr
  • mary ruth activated charcoal capsules5K/yr
  • activated charcoal liquid5K/yr
  • mary ruth charcoal capsules3K/yr
  • liquid activated charcoal3K/yr
  • mary ruth activated charcoal3K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Charcoal

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
67%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Liquid Charcoal questions

Answered from the same tracked data.