Is liquid charcoal profitable to sell on Amazon United States?

The niche generates $86K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (42/100).

How competitive is the liquid charcoal niche?

5 brands and 18 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in liquid charcoal?

Top complaints mined from reviews: Size-Overall, Ease Of Use. The return rate is 0.1%.

What does it cost to enter the liquid charcoal niche?

Listings span $13.75–$33.98; the average listing price is $21.46 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.

Liquid Charcoal

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.46

avg listing price — sweet spot $15–$100

Price range

Great$13.75–$33.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great488.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Market size

Bad$86K

$86K/yr · 24K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is liquid charcoal profitable on Amazon?

According to Flapen's Amazon United States niche tracking, liquid charcoal is a $86K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

liquid charcoal market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 750–1,000/product
Revenue / yr: $64K–$86K; units × avg price
Conversion rate: 16.6%
Avg BSR: #532
Page quality: 0%
Prime: 67%
Sponsored: 67%
Out of stock: 9.6%
Avg brand age: 68 months
Avg seller age: 157 days

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

MARYRUTH'S71%
Schmincke15%
LIFETIME5%
NITRAM4%
PetVet Medic4%

liquid charcoal demand & seasonality

Weekly Amazon search volume, last 25 weeks — -2.8% search growth over the last 90 days.

Open Trend

Top liquid charcoal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liquid charcoal6K/yr +38.6%3.7% conv.
mary ruth activated charcoal capsules5K/yr -22.6%20.0% conv.
activated charcoal liquid5K/yr -27.3%1.3% conv.
mary ruth charcoal capsules3K/yr +28.5%24.6% conv.
liquid activated charcoal3K/yr -16.2%1.6% conv.
mary ruth activated charcoal3K/yr -16.7%19.8% conv.

All search terms

Top liquid charcoal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MARYRUTH'S$14.794.8★2,237 rev

Schmincke - Liquid Charcoal grape seed black 15 ml 18 755 006 for charcoal painting charcoal drawing and underpainting vegan

Schmincke$19.434.7★91 rev

DYNAMIC HEALTH VitaLiquids Activated Coconut Charcoal - Activated Charcoal Binder from Coconut Shell - Binds Unwanted Materials in the Digestive Tract Vegan Gluten Free Unflavored 16 Servings 8oz

LIFETIME$13.754.5★188 rev

Schmincke - Liquid Charcoal set 3 x 15 ml 18 758 097 for charcoal painting charcoal drawing and underpainting vegan

Schmincke$33.984.7★46 rev

NITRAM Fusains Liquid Charcoal 50 ml Tube (7300337) 1.69 fl oz

NITRAM$25.994.2★123 rev

Newest

by launch date

Pet Vet Flavored Activated Charcoal Gel for Dogs & Cats (60ml Bottle) Dog First Aid Activated Charcoal Absorbs Toxins Supports Poisoning Diarrhea & Gas Relief Emergency Pet Dog Supplies (Beef)

PetVet Medic$20.81247 rev

11mo ago

Schmincke - Liquid Charcoal grape seed black 15 ml 18 755 006 for charcoal painting charcoal drawing and underpainting vegan

Schmincke$19.4391 rev

2y ago

Schmincke - Liquid Charcoal set 3 x 15 ml 18 758 097 for charcoal painting charcoal drawing and underpainting vegan

Schmincke$33.9846 rev

3y ago

MARYRUTH'S$14.792,237 rev

6y ago

NITRAM Fusains Liquid Charcoal 50 ml Tube (7300337) 1.69 fl oz

NITRAM$25.99123 rev

7y ago

What reviews say buyers love and hate about liquid charcoal

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good Quality”

Acid Regulator/Stomach Ache Relief14%

“Great for upset stomachs or extreme bloating”

Value For Money12%

“Price is fair for what it is”

Ease Of Use7%

“Easy to Use”

Detoxification6%

“Detox my body”

Efficiency6%

“But its effective”

Soothing/Teething6%

“Great squirting function”

Ingredients-Overall5%

“The formula is straightforward”

Taste-Overall3%

“First charcoal that doesnt leave a bad aftertaste”

Durability3%

“durable”

What buyers complain about

Size-Overall67%

“Smaller than expected”

Ease Of Use33%

“It did take a few hours to work”

Top return reasons

Size-Overall26%

Leak-Proof19%

Value For Money11%

Ingredients-Overall11%

Functionality-Overall7%

Product Condition6%

Flavor6%

Strength4%

Advertised Vs Actual Product4%

Escape Proof4%

Common liquid charcoal questions

Is liquid charcoal profitable to sell on Amazon United States?: The niche generates $86K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (42/100).
How competitive is the liquid charcoal niche?: 5 brands and 18 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in liquid charcoal?: Top complaints mined from reviews: Size-Overall, Ease Of Use. The return rate is 0.1%.
What does it cost to enter the liquid charcoal niche?: Listings span $13.75–$33.98; the average listing price is $21.46 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.