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Liquid Calcium

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -1.5% this quarter, so Liquid Calcium is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$392K/yr281K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
47%top-5 click share · 22 brands · 597 sellers

Flapen Score

Liquid Calcium against its category

The dotted line is the Health & Household average. Past it, Liquid Calcium is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Calcium market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Calcium 281K times last year and spent an estimated $392K. The top 5 brands take 62% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
6.8%
Market size, estimated
$392Ka year
Peak month
August1.2× the quietest month
Top search term
liquid calcium92K searches a year

02 · Price

A sale here is worth $20.41.

Listings sell for $20.41 on average, from $7.10 to $47.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $20.41 that is $10K to $15K a year per listing.

Average price
$20.41inside the $15 to $100 sweet spot
Price range
$7.10–$47.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #541 within Calcium. It carries 1,136 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#541in Calcium
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,136per listing
Listings tracked
32

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
92 months

Products

Top Liquid Calcium products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

$0$16K$31K$47K$63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

597

Est. top-5 brand share

62%

Top 20: 99%

Est. top-5 click share

47%

Top 20: 88%

Open market

33%

  • BlueBonnet27%
  • JIANKYTZ12%
  • CHILDLIFE ESSENTIALS7%
  • Nature's Way7%
  • PAYAOCZ7%
  • Integrative Therapeutics5%

Demand

Liquid Calcium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Liquid Calcium search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liquid calcium92K/yr
  • liquid calcium supplement for women31K/yr
  • liquid calcium citrate20K/yr
  • bluebonnet calcium citrate magnesium and vitamin d314K/yr
  • calcium liquid16K/yr
  • calcium citrate liquid11K/yr
  • liquid calcium magnesium16K/yr
  • liquid calcium supplement12K/yr
  • blue bonnet calcium magnesium citrate with vitamin d310K/yr
  • solgar liquid calcium magnesium citrate with vitamin d37K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Calcium

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not like taste”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Liquid Calcium questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data