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Liquid Biotin

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -12.1% this quarter, so Liquid Biotin is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$161K/yr126K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
56%top-5 click share · 22 brands · 555 sellers

Flapen Score

Liquid Biotin against its category

The dotted line is the Health & Household average. Past it, Liquid Biotin is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Biotin market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Biotin 126K times last year and spent an estimated $161K. The top 5 brands take 58% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
6.2%
Market size, estimated
$161Ka year
Peak month
January1.7× the quietest month
Top search term
liquid biotin36K searches a year

02 · Price

A sale here is worth $20.68.

Listings sell for $20.68 on average, from $7.57 to $37.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.68 that is $5K to $10K a year per listing.

Average price
$20.68inside the $15 to $100 sweet spot
Price range
$7.57–$37.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #911 within Collagen. It carries 3,592 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
2.0%
Average rank
#911in Collagen
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,592per listing
Listings tracked
26

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Liquid Biotin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

555

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

56%

Top 20: 93%

Open market

37%

  • Brand 119%
  • Brand 217%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Liquid Biotin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Liquid Biotin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid biotin36K/yr
  • biotin liquid20K/yr
  • biotin drops17K/yr
  • liquid biotin and collagen12K/yr
  • liquid biotin for hair growth13K/yr
  • biotin liquid drops7K/yr
  • biotin and collagen drops6K/yr
  • liquid biotin and collagen for hair growth7K/yr
  • biotin drops for hair growth women4K/yr
  • biotin collagen drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Biotin

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste was nasty”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Liquid Biotin questions

Answered from the same tracked data.