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Liquid Benadryl for Dogs

Fail

The top 5 brands take 100% of clicks, so Liquid Benadryl for Dogs is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$456K/yr258K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
93%top-5 click share · 5 brands · 47 sellers

Flapen Score

Liquid Benadryl for Dogs against its category

The dotted line is the Health & Household average. Past it, Liquid Benadryl for Dogs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Benadryl for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Benadryl for Dogs 258K times last year and spent an estimated $456K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $456K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
18.6%
Market size, estimated
$456Ka year
Peak month
August1.9× the quietest month
Top search term
benadryl liquid117K searches a year

02 · Price

A sale here is worth $9.52.

Listings sell for $9.52 on average, from $4.26 to $14.96. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $9.52 that is $57K to $76K a year per listing.

Average price
$9.52under the $15 to $100 sweet spot
Price range
$4.26–$14.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
$57K–$76K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Allergy, Sinus & Asthma. It carries 6,140 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#131in Allergy, Sinus & Asthma
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
6,140per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Liquid Benadryl for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 217%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Liquid Benadryl for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Liquid Benadryl for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • benadryl liquid117K/yr
  • liquid benadryl64K/yr
  • liquid benadryl adult29K/yr
  • liquid benadryl for dogs24K/yr
  • benadryl liquid for adults11K/yr
  • benadryl liquid for dogs4K/yr
  • benadryl allergy liquid3K/yr
  • adult liquid benadryl3K/yr
  • liquid benedryl2K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Benadryl for Dogs

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
14%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“suddenly developed allergies”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Liquid Benadryl for Dogs questions

Answered from the same tracked data.