Liquid Air Freshener
FailThe top 5 brands take 100% of clicks, so Liquid Air Freshener is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $420K/yr210K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 76%top-5 click share · 3 brands · 92 sellers
Flapen Score
Liquid Air Freshener against its category
The dotted line is the Health & Household average. Past it, Liquid Air Freshener is stronger. Inside it, weaker.
Market
The Liquid Air Freshener market on Amazon at a glance
Shoppers on Amazon United States searched for Liquid Air Freshener 210K times last year and spent an estimated $420K. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $420Ka year
- Peak month
- March3.2× the quietest month
- Top search term
- zep odor eliminator42K searches a year
02 · Price
A sale here is worth $19.82.
Listings sell for $19.82 on average, from $3.00 to $42.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $19.82 that is $30K to $40K a year per listing.
- Average price
- $19.82inside the $15 to $100 sweet spot
- Price range
- $3.00–$42.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $30K–$40K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Laundry. It carries 2,666 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 64%
- Out of stock, average day
- 0.0%
- Average rank
- #206in Laundry
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 2,666per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Liquid Air Freshener products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zep Air and Fabric Odor Eliminator 128 Ounce (1 Gallon) ZUAIR128 - Refresh Your Home Office and Business
- Price
- $10.25
- Rating
- 4.7/5
- Reviews
- 2,187
- Age
- 12y ago

Zep ZUAIR32 Air and Fabric Odor Eliminator 32 oz
- Price
- $3.00
- Rating
- 4.6/5
- Reviews
- 2,005
- Age
- 16y ago

Zep Odor Control Concentrate 128 Ounce ZUOCC128 (1 Bottle) 1 Gallon Concentrate No Scent
- Price
- $12.79
- Rating
- 4.6/5
- Reviews
- 2,391
- Age
- 18y ago

Febreze Value Size Refill 67.6 fl oz Pack of 2
- Price
- $28.11
- Rating
- 4.8/5
- Reviews
- 1,204
- Age
- 11y ago

Zep Air and Fabric Odor Eliminator - 32 oz (Case of 4) ZUAIR324 - Neutralizes Strong Odors in Your Home Office and Business
- Price
- $18.30
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Febree-Refill Fabric Extra Strength Refresher Original Scent 67.6 Fl Oz Febrezz.
- Price
- $13.59
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 11mo ago

Febreze Fabric Spray Air Freshener Odor-Fighting Fabric Refresher Sneaker Balls Alternative Couch Cleaner Linen Spray Multi-Use Extra Strength Scent 23.6 fl oz
- Price
- $5.79
- Rating
- 4.8/5
- Reviews
- 20,517
- Age
- 2y ago

Fabric Pet Odor Fighter Refill 67.6 fl oz Fabric Refresher
- Price
- $15.50
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 5mo ago

Zep ZUAIR32 Air and Fabric Odor Eliminator 32 oz
- Price
- $3.00
- Rating
- 4.6/5
- Reviews
- 2,005
- Age
- 16y ago

Zep Smoke Odor Eliminator Aerosol Clear 16 oz (Pack of 4) ZUSOE16 - Eliminate Cannabis (Marijuana) and Tobacco Odors
- Price
- $28.83
- Rating
- 4.5/5
- Reviews
- 3,664
- Age
- 8y ago
Newest
by launch date
Fabric Pet Odor Fighter Refill 67.6 fl oz Fabric Refresher
- Price
- $15.50
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 5mo ago

Zep Air and Fabric Odor Eliminator - 32 oz (Case of 4) ZUAIR324 - Neutralizes Strong Odors in Your Home Office and Business
- Price
- $18.30
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 5mo ago

Febree-Refill Fabric Extra Strength Refresher Original Scent 67.6 Fl Oz Febrezz.
- Price
- $13.59
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 11mo ago

Febree-Refill Fabric Extra Strength Refresher Original Scent 67.6 Fl Oz. Refill bottle
- Price
- $26.26
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 11mo ago

Zep Urine Remover 32 fl oz - ZUURMV32 - Professional Strength Stain and Odor Eliminator for Hard and Soft Surfaces
- Price
- $10.14
- Rating
- 4.5/5
- Reviews
- 457
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
92
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Zep83%
- Febreze9%
- Generic7%
- Open — no brand owns it (0%)
Demand
Liquid Air Freshener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 3.2×
Search terms
Top Liquid Air Freshener search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zep odor eliminator42K/yr
- zep air and fabric odor eliminator36K/yr
- febreze fabric spray refill21K/yr
- febreze spray refill13K/yr
- zep freshener odor eliminator8K/yr
- zep air freshener8K/yr
- zep fabric odor eliminator12K/yr
- febreze refills liquid14K/yr
- zep odor eliminator spray11K/yr
- zep odor6K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Air Freshener
We read the reviews and the return reasons for every product selling here.
“Nasty smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Air Freshener questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









