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Liquid Air Freshener

Fail

The top 5 brands take 100% of clicks, so Liquid Air Freshener is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$420K/yr210K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
76%top-5 click share · 3 brands · 92 sellers

Flapen Score

Liquid Air Freshener against its category

The dotted line is the Health & Household average. Past it, Liquid Air Freshener is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Air Freshener market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Air Freshener 210K times last year and spent an estimated $420K. All 3 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
10.1%
Market size, estimated
$420Ka year
Peak month
March3.2× the quietest month
Top search term
zep odor eliminator42K searches a year

02 · Price

A sale here is worth $19.82.

Listings sell for $19.82 on average, from $3.00 to $42.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $19.82 that is $30K to $40K a year per listing.

Average price
$19.82inside the $15 to $100 sweet spot
Price range
$3.00–$42.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$30K–$40K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Laundry. It carries 2,666 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#206in Laundry
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,666per listing
Listings tracked
14

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Liquid Air Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 29%
  • Brand 37%
  • Open — no brand owns it (0%)

Demand

Liquid Air Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.2×

Search terms

Top Liquid Air Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zep odor eliminator42K/yr
  • zep air and fabric odor eliminator36K/yr
  • febreze fabric spray refill21K/yr
  • febreze spray refill13K/yr
  • zep freshener odor eliminator8K/yr
  • zep air freshener8K/yr
  • zep fabric odor eliminator12K/yr
  • febreze refills liquid14K/yr
  • zep odor eliminator spray11K/yr
  • zep odor6K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Air Freshener

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
39%of negative reviews mention “Smell”
0.2%of orders come back
“Nasty smell”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Liquid Air Freshener questions

Answered from the same tracked data.