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42

Liquid Advil

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 32Conversion 93Competition 46Returns 100Price range 50Avg price 65Brand share 7Review moat 24Quality gap 14

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.81

avg listing price — sweet spot $15–$100

Price range

Good$4.22–$25.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Review moat

Bad6,657.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$42K

$42K/yr · 27K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Is liquid advil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, liquid advil is a $42K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

liquid advil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$55K–$69K
units × avg price
Conversion rate
11.5%
Avg BSR
#105
Page quality
0%
Prime
100%
Sponsored
77%
Out of stock
4.2%
Avg brand age
106 months
Avg seller age
167 days

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

92

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

1%

  • Advil77%
  • A+Health6%
  • Amazon Basic Care6%
  • Children's Advil5%
  • Vicks3%
  • P Puregen Labs2%
  • Open — no brand owns it (1 brand, 1%)

liquid advil demand & seasonality

Weekly Amazon search volume, last 71 weeks — +5.7% search growth over the last 90 days.
600400Spike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top liquid advil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$7K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about liquid advil

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money13%

“Great value”

Quality-Overall12%

“Great product as any other”

Efficiency12%

“Effective”

Advertised Vs Actual Product10%

“Works as stated”

Sleep Quality4%

“Helps sleep”

Ease Of Chewing/Swallowing4%

“EASY SWALLOW”

Ease Of Use4%

“Easy to use”

Joint Pain4%

“good for knees”

Taste-Overall4%

“Works fast my grandson really likes the taste which makes it easier for him to take it”

Dosage4%

“Safe doses”

What buyers complain about

Smell15%

“Has a strong smell”

Pain Relief-Overall12%

“No relief at all”

Taste-Overall7%

“Has a really weird taste”

Value For Money6%

“Kind of pricey”

Functionality-Overall5%

“Doesn't work”

Dosage5%

“Not for regular or prescribed dosing”

Advertised Vs Actual Product4%

“This is a terrible picture for this product”

Size-Overall4%

“these gel ones are a bit bigger”

Sleep Quality2%

“But not helping you sleep”

Quality-Overall2%

“Complete garbage”

Top return reasons

Joint Pain21%
Advertised Vs Actual Product14%
Functionality-Overall7%
Leak-Proof6%
Ingredients-Overall6%
Pain Relief-Overall6%
Taste-Overall5%
Value For Money5%
Size-Overall5%
Smell4%

Common liquid advil questions

Is liquid advil profitable to sell on Amazon United States?
The niche generates $42K/yr across 22 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (42/100).
How competitive is the liquid advil niche?
7 brands and 92 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in liquid advil?
Top complaints mined from reviews: Smell, Pain Relief-Overall, Taste-Overall. The return rate is 0.1%.
When does demand for liquid advil peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the liquid advil niche?
Listings span $4.22–$25.78; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 6,658 reviews — the moat a new listing must climb.