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Liposomal Vitamin D

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -1.4% this quarter, so Liposomal Vitamin D is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$124K/yr56K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
55%top-5 click share · 13 brands · 47 sellers

Flapen Score

Liposomal Vitamin D against its category

The dotted line is the Health & Household average. Past it, Liposomal Vitamin D is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liposomal Vitamin D market on Amazon at a glance

Shoppers on Amazon United States searched for Liposomal Vitamin D 56K times last year and spent an estimated $124K. The top 5 brands take 75% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
7.5%
Market size, estimated
$124Ka year
Peak month
January1.5× the quietest month
Top search term
liposomal vitamin d20K searches a year

02 · Price

A sale here is worth $29.86.

Listings sell for $29.86 on average, from $9.79 to $69.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $29.86 that is $7K to $15K a year per listing.

Average price
$29.86inside the $15 to $100 sweet spot
Price range
$9.79–$69.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #166 within Vitamin D. It carries 3,797 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#166in Vitamin D
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,797per listing
Listings tracked
21

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Liposomal Vitamin D products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

47

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

21%

  • Brand 141%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Liposomal Vitamin D search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Liposomal Vitamin D search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liposomal vitamin d20K/yr
  • liposomal d3 k214K/yr
  • liposomal vitamin d3 with k27K/yr
  • vitamin d3 k2 liposomal3K/yr
  • vitamin d liposomal4K/yr
  • liposomal d34K/yr
  • liposomal vitamin d34K/yr

Reviews and returns

What reviews say buyers love and hate about Liposomal Vitamin D

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Vitamin”
<0.1%of orders come back, a rate Amazon rounds to zero
“no taste to the vitamin”
A buyer, on “Vitamin”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Liposomal Vitamin D questions

Answered from the same tracked data.