Is liposomal vitamin d profitable to sell on Amazon United States?

The niche generates $124K/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the liposomal vitamin d niche?

13 brands and 47 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in liposomal vitamin d?

Top complaints mined from reviews: Vitamin, Taste-Overall, Dosage. The return rate is 0.0%.

When does demand for liposomal vitamin d peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the liposomal vitamin d niche?

Listings span $9.79–$69.41; the average listing price is $29.86 (sweet spot $15–$100). The average incumbent carries 3,797 reviews — the moat a new listing must climb.

Liposomal Vitamin D

Worth a look

Shows low returns (0.0%), but soft demand (-1.4% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.86

avg listing price — sweet spot $15–$100

Price range

Great$9.79–$69.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$124K

$124K/yr · 56K searches

Review moat

Okay3,796.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Is liposomal vitamin d profitable on Amazon?

According to Flapen's Amazon United States niche tracking, liposomal vitamin d is a $124K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

liposomal vitamin d market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $119K–$149K; units × avg price
Conversion rate: 7.5%
Avg BSR: #166
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 153 days

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

21%

UpNourish41%
Dr. Mercola10%
Rho Nutrition10%
MARYRUTH'S8%
CYMBIOTIKA5%
Toniiq4%

liposomal vitamin d demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top liposomal vitamin d search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liposomal vitamin d20K/yr -14.8%6.9% conv.
liposomal d3 k214K/yr +32.7%4.9% conv.
liposomal vitamin d3 with k27K/yr -30.8%7.4% conv.
vitamin d3 k2 liposomal3K/yr +38.9%3.0% conv.
vitamin d liposomal4K/yr -2.4%9.7% conv.
liposomal d34K/yr -5.9%7.8% conv.
liposomal vitamin d34K/yr +3.9%6.9% conv.

All search terms

Top liposomal vitamin d products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UpNourish Liposomal D3 K2 MK-7 365 Mini softgels with Organic Coconut Oil - 5000 IU 125 mcg Vitamin D3 and 100 mcg Vitamin k2 for Optimal Bone and Immune Health

UpNourish$23.474.7★6,212 rev

Rho Nutrition Liposomal D3K2 Ultra High Absorption Liquid Vitamins D3 and K2 Supplement Supports Immune System & Overall Health; Supports Strong Bones & Muscles and a Healthy Heart

Rho Nutrition$28.714.4★187 rev

MARYRUTHS Megadose Vitamin D3 Liposomal Vitamin D 4000 IU 45 Servings

MARYRUTH'S$17.344.5★864 rev

UpNourish Liposomal D3 K2 Vitamin 10000 IU D3 and K2 MK-7 200 mcg - 365 Vitamin D3 k2 (Vitamina D3 con K2) Mini Softgels - Easy to Swallow K2 D3 Vitamin Supplement

UpNourish$21.614.8★89 rev

Dr. Mercola Liposomal Vitamin D3 - Supports Heart Bone & Immune Health - 5 000 IU Per Serving - Non-GMO Soy Free & Gluten Free - 30 Capsules (30 Servings)

Dr. Mercola$16.694.7★885 rev

Newest

by launch date

Toniiq 10 000IU Liposomal Vitamin D3 K2 Magnesium Supplement

Toniiq$19.2940 rev

2mo ago

CYMBIOTIKA Liposomal B12 + B6 and D3 + K2 + CoQ10 Bundle

CYMBIOTIKA$56.2678 rev

5mo ago

UpNourish Liposomal D3 K2 Vitamin 10000 IU D3 and K2 MK-7 200 mcg - 365 Vitamin D3 k2 (Vitamina D3 con K2) Mini Softgels - Easy to Swallow K2 D3 Vitamin Supplement

UpNourish$21.6189 rev

6mo ago

CYMBIOTIKA Liposomal Vitamin D3 K2 + CoQ10 for Bone & Heart

CYMBIOTIKA$69.4191 rev

7mo ago

UpNourish Liposomal Vitamin D3 K2 2000 IU with K2 MK-7 100 mcg - 365 Vitamin D3 k2 (Vitamina D3 con K2) Mini Softgels with Organic Coconut Oil - Easy to Swallow K2 D3 Vitamin Supplement

UpNourish$15.80195 rev

1y ago

What reviews say buyers love and hate about liposomal vitamin d

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The capsules feel high quality”

Vitamin19%

“Wonderful vitamin d3 supplement”

Value For Money6%

“Great Value”

Ease Of Chewing/Swallowing6%

“Great for people who have problems swallowing”

Ease Of Use4%

“Easy to take”

Advertised Vs Actual Product3%

“As advertised”

Taste-Overall3%

“Good taste”

Absorbency3%

“Good absorption”

Energy Level2%

“Gives Energy”

Nutritional Content2%

“Nice supplement to have every morning with a protein drink”

What buyers complain about

Vitamin10%

“no taste to the vitamin”

Taste-Overall9%

“slightly artificial tasting”

Dosage8%

“Dose too high”

Value For Money6%

“Too expensive”

Ease Of Use5%

“The dropper is very hard to use”

Dispensing Mechanism5%

“Hard to dispense”

Size-Overall3%

“Small gel capsule”

Side Effects3%

“and it really made me dizzy”

Allergies1%

“had an allergic reaction theee days later”

Functionality-Overall1%

“I don't think it worked as well”

Top return reasons

Value For Money44%

Dosage9%

Vitamin8%

Dilute/Watery6%

Functionality-Overall6%

Taste-Overall6%

Ingredients-Overall5%

Joint Pain3%

Dispensing Mechanism3%

Adhesion/Stickiness3%

Common liposomal vitamin d questions

Is liposomal vitamin d profitable to sell on Amazon United States?: The niche generates $124K/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the liposomal vitamin d niche?: 13 brands and 47 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in liposomal vitamin d?: Top complaints mined from reviews: Vitamin, Taste-Overall, Dosage. The return rate is 0.0%.
When does demand for liposomal vitamin d peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the liposomal vitamin d niche?: Listings span $9.79–$69.41; the average listing price is $29.86 (sweet spot $15–$100). The average incumbent carries 3,797 reviews — the moat a new listing must climb.