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Liposomal Magnesium

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 70% of clicks, so Liposomal Magnesium is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$359K/yr154K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
70%top-5 click share · 14 brands · 470 sellers

Flapen Score

Liposomal Magnesium against its category

The dotted line is the Health & Household average. Past it, Liposomal Magnesium is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liposomal Magnesium market on Amazon at a glance

Shoppers on Amazon United States searched for Liposomal Magnesium 154K times last year and spent an estimated $359K. The top 5 brands take 83% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
7.2%
Market size, estimated
$359Ka year
Peak month
July2.4× the quietest month
Top search term
liposomal magnesium58K searches a year

02 · Price

A sale here is worth $32.22.

Listings sell for $32.22 on average, from $20.54 to $67.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $32.22 that is $16K to $24K a year per listing.

Average price
$32.22inside the $15 to $100 sweet spot
Price range
$20.54–$67.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$16K–$24K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #602 within Magnesium. It carries 4,281 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
0.9%
Average rank
#602in Magnesium
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
4,281per listing
Listings tracked
18

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Liposomal Magnesium products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

$0$36K$72K$108K$144K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

470

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

14%

  • Codeage40%
  • Rho Nutrition21%
  • Selerb11%
  • Oakevlp5%
  • CYMBIOTIKA5%
  • Toniiq3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Liposomal Magnesium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Liposomal Magnesium search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liposomal magnesium58K/yr
  • liposomal magnesium glycinate38K/yr
  • codeage liposomal magnesium glycinate11K/yr
  • rho magnesium12K/yr
  • liposomal magnesium complex9K/yr
  • magnesium liposomal7K/yr
  • magnesium glycinate liposomal6K/yr
  • rho magnesium glycinate3K/yr
  • codeage magnesium glycinate4K/yr
  • rho nutrition magnesium3K/yr

Reviews and returns

What reviews say buyers love and hate about Liposomal Magnesium

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Sleep Quality”
14%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not help sleep”
A buyer, on “Sleep Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Liposomal Magnesium questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data