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Liposomal Iron

Fail

Shoppers spend an estimated $56K a year here, so Liposomal Iron is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$56K/yr66K searches / yr
90-day growth
+62.0%search demand this quarter
Competition
72%top-5 click share · 10 brands · 20 sellers

Flapen Score

Liposomal Iron against its category

The dotted line is the Health & Household average. Past it, Liposomal Iron is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liposomal Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Liposomal Iron 66K times last year and spent an estimated $56K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +62.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+62.0%
Conversion, latest week
2.8%
Market size, estimated
$56Ka year
Top search term
liposomal iron56K searches a year

02 · Price

A sale here is worth $30.20.

Listings sell for $30.20 on average, from $13.43 to $87.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $30.20 that is $3K to $8K a year per listing.

Average price
$30.20inside the $15 to $100 sweet spot
Price range
$13.43–$87.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #192 within Iron. It carries 1,679 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#192in Iron
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,679per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Liposomal Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • Brand 141%
  • Brand 214%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (4 brands, 10%)

Demand

Liposomal Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.3× · 10 of 12 months tracked

Search terms

Top Liposomal Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liposomal iron56K/yr
  • liposomal iron with vitamin c4K/yr
  • liposomal iron supplement6K/yr

Reviews and returns

What reviews say buyers love and hate about Liposomal Iron

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Iron”
20%of negative reviews mention “Iron”
<0.1%of orders come back, a rate Amazon rounds to zero
“It is important to note that iron supplementation is not helpful for everyone”
A buyer, on “Iron”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Liposomal Iron questions

Answered from the same tracked data.