Liposomal B12
FailThe top 5 products take 82% of clicks, so Liposomal B12 is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $95K/yr25K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 27 sellers
Flapen Score
Liposomal B12 against its category
The dotted line is the Health & Household average. Past it, Liposomal B12 is stronger. Inside it, weaker.
Market
The Liposomal B12 market on Amazon at a glance
Shoppers on Amazon United States searched for Liposomal B12 25K times last year and spent an estimated $95K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $95Ka year
- Top search term
- cymbiotika b129K searches a year
02 · Price
A sale here is worth $35.33.
Listings sell for $35.33 on average, from $14.50 to $56.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $35.33 that is $4K to $9K a year per listing.
- Average price
- $35.33inside the $15 to $100 sweet spot
- Price range
- $14.50–$56.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #290 within Vitamin B. It carries 1,229 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #290in Vitamin B
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,229per listing
- Listings tracked
- 11
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Liposomal B12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CYMBIOTIKA Liposomal Vitamin B12 + B6 & Vitamin D3 + K2 + CoQ10 Cellular Energy Joint + Bone Brain + Heart Health Nerve Function Immune Support High Absorption 2 x 12 5 mL Liquid Supplements
- Price
- $56.15
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago

CYMBIOTIKA Liposomal Vitamin B12 + B6 Liquid Supplement Cellular Energy Brain Health Heart Health + Nerve Function Support Enhanced Absorption Gluten Free Soy Free Plant-Based 28 5 mL Packets
- Price
- $46.30
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 7mo ago

KAL Liposomal Vitamin B12 2500 mcg High Absorption Liposomal Technology Cellular Energy Support Vegan Capsules Gluten Free Made Without Soy 30 Servings
- Price
- $14.50
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 2y ago

CYMBIOTIKA Liposomal Vitamin B12 Liquid Supplement 1250 mcg Supports Energy Cell Production Helps Strengthen Hair Skin & Nails Non-GMO Gluten Free Sugar Free Keto & Vegan Friendly 2 oz
- Price
- $45.72
- Rating
- 4.4/5
- Reviews
- 424
- Age
- 6y ago

MARYRUTHS Organic Methyl B12 Spray 1 500 mcg B12 Per Serving 1 Fl Oz
- Price
- $20.93
- Rating
- 4.6/5
- Reviews
- 7,220
- Age
- 9y ago
Trending
estimated 90-day click momentum
Rho Nutrition Liposomal Methylated Vitamin B Complex Ultra High Absorption Liquid Active B Vitamins with L-Methylfolate & B12 Supports Energy Mood Stress Nervous System & Cellular Health
- Price
- $41.65
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 4mo ago

Rho Nutrition Liposomal Methylfolate 5-MTHF + B12 Complex Ultra High Absorption Bioactive Liquid Methylated Folate & B12 Supports Methylation Energy Production Mood & Cellular Health
- Price
- $39.22
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 5mo ago

CYMBIOTIKA Liposomal Vitamin B12 + B6 & Vitamin D3 + K2 + CoQ10 Cellular Energy Joint + Bone Brain + Heart Health Nerve Function Immune Support High Absorption 2 x 12 5 mL Liquid Supplements
- Price
- $56.15
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago

CYMBIOTIKA Liposomal Vitamin B12 + B6 Liquid Supplement Cellular Energy Brain Health Heart Health + Nerve Function Support Enhanced Absorption Gluten Free Soy Free Plant-Based 28 5 mL Packets
- Price
- $46.30
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 7mo ago

THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $23.94
- Rating
- 4.8/5
- Reviews
- 3,834
- Age
- 22y ago
Newest
by launch date
Rho Nutrition Liposomal Methylated Vitamin B Complex Ultra High Absorption Liquid Active B Vitamins with L-Methylfolate & B12 Supports Energy Mood Stress Nervous System & Cellular Health
- Price
- $41.65
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 4mo ago

Rho Nutrition Liposomal Methylfolate 5-MTHF + B12 Complex Ultra High Absorption Bioactive Liquid Methylated Folate & B12 Supports Methylation Energy Production Mood & Cellular Health
- Price
- $39.22
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 5mo ago

CYMBIOTIKA Liposomal Vitamin B12 + B6 & Vitamin D3 + K2 + CoQ10 Cellular Energy Joint + Bone Brain + Heart Health Nerve Function Immune Support High Absorption 2 x 12 5 mL Liquid Supplements
- Price
- $56.15
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago

CYMBIOTIKA Liposomal Vitamin B12 + B6 Liquid Supplement Cellular Energy Brain Health Heart Health + Nerve Function Support Enhanced Absorption Gluten Free Soy Free Plant-Based 28 5 mL Packets
- Price
- $46.30
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 7mo ago

VITAMIN B12B6 LIPOSOMAL
- Price
- $34.01
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
27
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
3%
- CYMBIOTIKA70%
- KAL10%
- MARYRUTH'S5%
- Rho Nutrition4%
- Pure Encapsulations4%
- Terra Health Essentials4%
- Open — no brand owns it (1 brand, 3%)
Search terms
Top Liposomal B12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cymbiotika b129K/yr
- liposomal b1210K/yr
- cymbiotika b12 b63K/yr
- b12 liposomal3K/yr
Reviews and returns
What reviews say buyers love and hate about Liposomal B12
We read the reviews and the return reasons for every product selling here.
“slightly artificial tasting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liposomal B12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









