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Liposomal B12

Fail

The top 5 products take 82% of clicks, so Liposomal B12 is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$95K/yr25K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
82%top-5 click share · 7 brands · 27 sellers

Flapen Score

Liposomal B12 against its category

The dotted line is the Health & Household average. Past it, Liposomal B12 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liposomal B12 market on Amazon at a glance

Shoppers on Amazon United States searched for Liposomal B12 25K times last year and spent an estimated $95K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
10.9%
Market size, estimated
$95Ka year
Top search term
cymbiotika b129K searches a year

02 · Price

A sale here is worth $35.33.

Listings sell for $35.33 on average, from $14.50 to $56.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $35.33 that is $4K to $9K a year per listing.

Average price
$35.33inside the $15 to $100 sweet spot
Price range
$14.50–$56.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #290 within Vitamin B. It carries 1,229 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#290in Vitamin B
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,229per listing
Listings tracked
11

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
94 months

Products

Top Liposomal B12 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$9K$19K$28K$38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

27

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

3%

  • CYMBIOTIKA70%
  • KAL10%
  • MARYRUTH'S5%
  • Rho Nutrition4%
  • Pure Encapsulations4%
  • Terra Health Essentials4%
  • Open — no brand owns it (1 brand, 3%)

Search terms

Top Liposomal B12 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cymbiotika b129K/yr
  • liposomal b1210K/yr
  • cymbiotika b12 b63K/yr
  • b12 liposomal3K/yr

Reviews and returns

What reviews say buyers love and hate about Liposomal B12

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“slightly artificial tasting”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Liposomal B12 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data