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Lions Mane

Maybe

Shoppers spend an estimated $7.5M a year here. But demand is soft, at -4.9% this quarter, so Lions Mane is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$7.5M/yr3.1M searches / yr
90-day growth
-4.9%search demand this quarter
Competition
58%top-5 click share · 17 brands · 528 sellers

Flapen Score

Lions Mane against its category

The dotted line is the Health & Household average. Past it, Lions Mane is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lions Mane market on Amazon at a glance

Shoppers on Amazon United States searched for Lions Mane 3.1M times last year and spent an estimated $7.5M. The top 5 brands take 71% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.5M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
10.2%
Market size, estimated
$7.5Ma year
Peak month
January1.4× the quietest month
Top search term
lions mane1.6M searches a year

02 · Price

A sale here is worth $23.75.

Listings sell for $23.75 on average, from $9.03 to $68.24. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $23.75 that is $297K to $356K a year per listing.

Average price
$23.75inside the $15 to $100 sweet spot
Price range
$9.03–$68.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
12,500–15,000
Revenue per listing a year
$297K–$356K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #55 within Mushrooms. It carries 5,568 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#55in Mushrooms
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,568per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lions Mane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

528

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

24%

  • Brand 128%
  • Brand 218%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Lions Mane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lions Mane search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lions mane1.6M/yr
  • lions mane supplement capsules458K/yr
  • lions mane mushroom268K/yr
  • melena de leon120K/yr
  • lions mane supplement107K/yr
  • real mushrooms lions mane56K/yr
  • real mushrooms58K/yr
  • lions mane extract51K/yr
  • lion mane55K/yr
  • melena de leon organico49K/yr

Reviews and returns

What reviews say buyers love and hate about Lions Mane

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Focus Enhancement”
12%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Honestly not super effective”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lions Mane questions

Answered from the same tracked data.