Lingerie Wash
Worth a lookShows low returns (0.3%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$19.76avg listing price — sweet spot $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Great$5.03–$44.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,812.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay$176K$176K/yr · 100K searches
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Is lingerie wash profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lingerie wash is a $176K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
lingerie wash market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $158K–$198K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #231
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 4.6%
- Avg brand age
- 63 months
- Avg seller age
- 153 days
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
509
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
9%
- FOREVER NEW53%
- EVERSHINE12%
- Undershower8%
- サラサーティ6%
- The Laundress6%
- Dirty Labs4%
- Open — no brand owns it (5 brands, 9%)
lingerie wash demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.7×
Top lingerie wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- forever new delicate fabric wash16K/yr
- underwear detergent12K/yr
- forever new11K/yr
- lingerie detergent8K/yr
- lingerie wash8K/yr
- lingerie soap9K/yr
- underwear wash11K/yr
- underwear soap7K/yr
- underwear detergent for women4K/yr
- lingerie wash detergent4K/yr
Top lingerie wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FOREVER NEW Granular Detergent Powder - Delicate Laundry Care Wash - Original Scented 32 Oz
FOREVER NEW$27.174.7★5,286 rev
FOREVER NEW Delicate Hypoallergenic Laundry Detergent Liquid - 50 to 64 Large Loads - Gentle washing detergent for Silk Cashmere Bra Undergarments Cotton Wool etc. - Original Scented - 32oz
FOREVER NEW$27.284.7★1,703 rev
Underwear detergent designed to wash your underwear by hand in the shower or sink. Removes bad odors and blood stains. Good for 75 to 150 washes. Biodegradable. Never tested on animals. With enzymes.
Undershower$15.954.7★89 rev
FOREVER NEW Delicate Hypoallergenic Laundry Detergent Liquid - 100 to 128 Large Loads - Gentle washing detergent for Silk Cashmere Bra Undergarments Wool etc. - Original Scented - 32oz (2pack)
FOREVER NEW$44.134.7★1,703 rev
Sarasaty Lingerie Detergent (1) 4.05 Fl Oz (Pack of 1)
サラサーティ$12.524.6★1,945 rev
Newest
by launch dateUnderwear detergent designed to wash your underwear by hand in the shower or sink. Removes bad odors and blood stains. Good for 75 to 150 washes. Biodegradable. Never tested on animals. With enzymes.
Undershower$15.9589 rev
Lingerie Detergent - Double Concentrated Lady Scented Delicate Underwear Cleaning Liquid - 10.14 Fl Oz (1 Vanilla)
EVERSHINE$9.95344 rev
Lingerie Detergent - Double Concentrated Lady Scented Delicate Underwear Cleaning Liquid - 10.14 Fl Oz (1 Orange&Lily)
EVERSHINE$9.97344 rev
Lingerie Detergent - Double Concentrated Lady Scented Delicate Underwear Cleaning Liquid - 10.14 Fl Oz (1 Jasmine)
EVERSHINE$9.91344 rev
The Laundress Delicate Wash Luxury Liquid Laundry Detergent 31 Loads Concentrated Washing Detergent Lady Scent Enzyme-Free Hand or Machine Wash Laundry Soap for Silk Linen Lingerie & More
The Laundress$27.632,075 rev
Trending
90-day click momentum
Dirty Labs | Hand Wash and Delicates | Scent Free | 32 Loads (8.6 fl oz) | Bio Enzyme Liquid Laundry Detergent | For Fine Silks Wools Handwash Garments | Hyper-Concentrated | Non Toxic
Dirty Labs$17.304.3★
Ovacion by FOREVER NEW (2 pk) Liquid Laundry Detergent - Natural Fabric Care Wash - Scented 16 Fl Oz Each
FOREVER NEW$27.294.7★
FOREVER NEW Granular Detergent Powder - Delicate Laundry Care Wash - Original Scented 64 oz. (32 oz. 2 Pack)
FOREVER NEW$43.214.7★
FOREVER NEW Delicate Hypoallergenic Laundry Detergent Liquid - 6-8 Large Loads - Gentle washing detergent for Silk Cashmere Bra Undergarments Cotton Wool etc. - Original Scented - 4oz
FOREVER NEW$7.974.7★
FOREVER NEW Delicate Hypoallergenic Laundry Detergent Liquid - 100 to 128 Large Loads - Gentle washing detergent for Silk Cashmere Bra Undergarments Wool etc. - Original Scented - 32oz (2pack)
FOREVER NEW$44.134.7★
What reviews say buyers love and hate about lingerie wash
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance is lovely”
“Cleans well, but”
“Excellent product”
“Soft”
“Worth the price”
“Love this product for any fine washables”
“Sparkling clean & This detergent is very effective and kind on sensitive skin”
“Does the job well”
“Easy to use”
“effective”
What buyers complain about
“And it doesn't even smell good. to me at least”
“A major horrible mess to clean up”
“Leaking bottle”
“waste of money”
“Small bottle,”
“does not dispense accurately”
“rash spread head to toe”
“The cap is green instead of white”
“it the bottle does not work well all the time”
“Amazon doesn't have this picture, just marketing pictures”
Top return reasons
Common lingerie wash questions
- Is lingerie wash profitable to sell on Amazon United States?
- The niche generates $176K/yr across 20 tracked products. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the lingerie wash niche?
- 11 brands and 509 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in lingerie wash?
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Leak-Proof. The return rate is 0.3%.
- When does demand for lingerie wash peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the lingerie wash niche?
- Listings span $5.03–$44.13; the average listing price is $19.76 (sweet spot $15–$100). The average incumbent carries 2,813 reviews — the moat a new listing must climb.