Lilac Room Spray

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+47.5%

Conversion, latest week

7.2%

Market size, estimated

$49Ka year

Peak month

April2.3× the quietest month

Top search term

lilac air freshener11K searches a year

Listings sell for $15.19 on average, from $6.12 to $27.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.19 that is $2K to $4K a year per listing.

Average price

$15.19inside the $15 to $100 sweet spot

Price range

$6.12–$27.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.2%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #288 within Air Fresheners. It carries 11,243 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

88%

Out of stock, average day

1.6%

Average rank

#288in Air Fresheners

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

11,243per listing

Listings tracked

26

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

57 months