Lilac Room Spray
Worth a lookShows low returns (0.2%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.19avg listing price — sweet spot $15–$100
Growth
Good+47.5%90-day search growth — must beat 0% to launch
Price range
Good$6.12–$27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad11,242.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 45K searches
Is lilac room spray profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lilac room spray is a $49K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
lilac room spray market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $61K–$76K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #288
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 58%
- Out of stock
- 1.6%
- Avg brand age
- 57 months
- Avg seller age
- 131 days
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
89
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
59%
Top 20: 92%
Open market
14%
- Febreze73%
- KoKu Scents of Paradise3%
- Scentsationals3%
- Bath & Body Works3%
- Scent Fill2%
- DRIVEJOY2%
- Open — no brand owns it (9 brands, 14%)
lilac room spray demand & seasonality
Weekly Amazon search volume, last 104 weeks — +47.5% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.3×
Top lilac room spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lilac air freshener11K/yr
- febreze lilac7K/yr
- febreze plugins refill lilac5K/yr
- lilac car air freshener5K/yr
- lilac room spray5K/yr
- lilac spray4K/yr
- lilac air fresheners for home4K/yr
- southern lilac mornings febreze2K/yr
Top lilac room spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Lilac Sunrise Scent 8.1oz (Pack of 3)
Febreze$8.414.7★2,052 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Lilac Sunrise Scent 0.87oz Refills 4 Count
Febreze$19.674.7★1,005 rev
Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Southen Lilac Mornings Scent Purple 8.8oz (Pack of 3)
Febreze$13.094.7★69,347 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.804.8★26,569 rev
Febreze Bathroom Air Freshener Odor-Fighting Plug In Alternative Air Fresheners for Small Spaces in Home Bathroom Kitchen & Closet Lilac & Watermelon Scents 4ct (2 of Each Scent)
Febreze$10.034.4★61,871 rev
Newest
by launch date
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Spring Scent Mix 3 Refills
Febreze$12.9426,569 rev
Gift Paradise French Lilac Car Air Freshener Set of 3 with Magnetic Gift Box 10 ml Hanging Diffuser Bottles with Wooden Lid Fresh Floral Spring Scent for Car Home & Closet Luxury Gift Set
Gift Paradise$21.882 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Lilac Sunrise Scent 8.1oz (Pack of 3)
Febreze$8.412,052 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Lilac Sunrise Scent 0.87oz Refills 4 Count
Febreze$19.671,005 rev
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.8026,569 rev
Trending
90-day click momentum
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)
Febreze$6.124.7★
Gift Paradise French Lilac Car Air Freshener Set of 3 with Magnetic Gift Box 10 ml Hanging Diffuser Bottles with Wooden Lid Fresh Floral Spring Scent for Car Home & Closet Luxury Gift Set
Gift Paradise$21.885.0★
Orelune Reed Diffuser Set 3.4 fl oz - Elegant Home Fragrance with Sticks - Long-Lasting Scented Oil Reed Diffuser for Bedroom Bathroom Shelf Decor & Office (Dusty Lilac)
Orelune$13.464.1★
Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count
Febreze$12.804.8★
Scentsationals Plug in Air Freshener Starter Set Swivel Plug Fragrance Oil Diffusers & 2 Long Lasting Scent Refills - Lilac Blossoms Scent
Scentsationals$14.924.3★
What reviews say buyers love and hate about lilac room spray
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Very affordable”
“Nice variety”
“Very fresh”
“Sweet and lasting”
“As advertised”
“Clean”
“Easy to use”
“Its very strong”
“brightness”
What buyers complain about
“Awful smell”
“Does not last one month”
“Waste of money”
“A bit too weak”
“Not what is described”
“I have many allergies”
“It leaks”
“All four of them was USED and empty”
“They are pretty big”
“performance is lacking”
Top return reasons
Common lilac room spray questions
- Is lilac room spray profitable to sell on Amazon United States?
- The niche generates $49K/yr across 26 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +47.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the lilac room spray niche?
- 15 brands and 89 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in lilac room spray?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- When does demand for lilac room spray peak?
- Demand peaks in Apr–May; the busiest month runs 2.3× the quietest.
- What does it cost to enter the lilac room spray niche?
- Listings span $6.12–$27.66; the average listing price is $15.19 (sweet spot $15–$100). The average incumbent carries 11,243 reviews — the moat a new listing must climb.