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Lightning Mcqueen Toothbrush

Fail

The top 5 brands take 93% of clicks, so Lightning Mcqueen Toothbrush is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$110K/yr160K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
46%top-5 click share · 9 brands · 119 sellers

Flapen Score

Lightning Mcqueen Toothbrush against its category

The dotted line is the Health & Household average. Past it, Lightning Mcqueen Toothbrush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lightning Mcqueen Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Lightning Mcqueen Toothbrush 160K times last year and spent an estimated $110K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
8.5%
Market size, estimated
$110Ka year
Peak month
December2.4× the quietest month
Top search term
brush buddies31K searches a year

02 · Price

A sale here is worth $8.15.

Listings sell for $8.15 on average, from $3.66 to $21.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $8.15 that is $2K to $4K a year per listing.

Average price
$8.15under the $15 to $100 sweet spot
Price range
$3.66–$21.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #98 within Baby & Child Dental Care. It carries 1,855 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#98in Baby & Child Dental Care
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,855per listing
Listings tracked
31

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lightning Mcqueen Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

119

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

4%

  • Brand 160%
  • Brand 218%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Lightning Mcqueen Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Lightning Mcqueen Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brush buddies31K/yr
  • lightning mcqueen toothbrush21K/yr
  • brush buddies toothbrush kids18K/yr
  • cars toothbrush13K/yr
  • monster truck toothbrush15K/yr
  • brush buddy4K/yr
  • hot wheels toothbrush12K/yr
  • monster jam toothbrush14K/yr
  • car toothbrush6K/yr
  • disney cars toothbrush6K/yr

Reviews and returns

What reviews say buyers love and hate about Lightning Mcqueen Toothbrush

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
20%of negative reviews mention “Durability”
0.3%of orders come back
“Break apart easily”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lightning Mcqueen Toothbrush questions

Answered from the same tracked data.