Lighters Long
Worth a lookShows a $6.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.2M$6.2M/yr · 4.8M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$6.85–$53.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,138.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Is lighters long profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lighters long is a $6.2M/yr Amazon United States market (4.8M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
lighters long market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 300K–400K
- avg 12,500–15,000/product
- Revenue / yr
- $5.1M–$6.8M
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 60%
- Out of stock
- 0.6%
- Avg brand age
- 47 months
- Avg seller age
- 155 days
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
77
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
1%
- BIC86%
- Kissycat4%
- Bere Vino3%
- Flame bird3%
- Click-n-Flame2%
- MEIRUBY1%
- Open — no brand owns it (1 brand, 1%)
lighters long demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top lighters long search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- bic lighters2.6M/yr
- bic lighters bulk251K/yr
- long lighter389K/yr
- grill lighter270K/yr
- lighters long351K/yr
- bulk lighters155K/yr
- bbq lighter113K/yr
- lighters bic82K/yr
- fire lighter121K/yr
- stick lighter85K/yr
Top lighters long products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC Maxi Pocket Lighters Dependable and Long-Lasting Assorted Colors 10-Pack (Colors May Vary)
BIC$12.044.8★34,638 rev
BIC Maxi Pocket Lighters Long-Lasting and Safe Candle Lighters Assorted Colors 15-Pack (Colors May Vary)
BIC$15.994.8★5,418 rev
BIC Multi-purpose Classic Edition Lighters Long Durable Metal Wand Great For Grills Fireplaces and Candles Utility Lighter Assorted Colors 4-Count
BIC$14.364.6★26,390 rev
BIC Maxi Pocket Lighters Safe and Reliable Long-Lasting Pocket Lighters for Everyday Use All-Black 8-Pack
BIC$16.344.6★897 rev
BIC Maxi Pocket Lighters Reliable and Long-Lasting Assorted Colors 12-Pack (Colors May Vary)
BIC$13.604.8★22,694 rev
Newest
by launch date
Long Reach BBQ Utility Lighter with Safety Lock Multipurpose for Grill Candles Stove Fireplace Assorted Colors 3 Pack
KNIGHTS OF ARMUR$9.8478 rev
BIC Maxi Special Edition Pocket Lighters Safe and Reliable Cool Lighter Pack High Standards Series 8-Pack
BIC$17.0423 rev
4 Pack Candle Lighter Long Lighters Refillable Butane Lighters for Candle Camping Fireplace Party BBQ Grill(No Fuel)
Kissycat$14.59927 rev
BIC EZ Reach Pastel Lighters Reliable and Safe Candle Lighter 6-Pack
BIC$17.41329 rev
BIC Maxi Pocket Lighter Special Edition Counterculture Series 8 Count Pack of Lighters
BIC$16.309,339 rev
Trending
90-day click momentumLong Reach BBQ Utility Lighter with Safety Lock Multipurpose for Grill Candles Stove Fireplace Assorted Colors 3 Pack
KNIGHTS OF ARMUR$9.844.4★
BIC Maxi Special Edition Pocket Lighters Safe and Reliable Cool Lighter Pack High Standards Series 8-Pack
BIC$17.045.0★
BIC Maxi Pocket Lighter Special Edition Counterculture Series 8 Count Pack of Lighters
BIC$16.304.8★
BIC Maxi Pocket Lighters Safe and Reliable Long-Lasting Pocket Lighters for Everyday Use All-Black 8-Pack
BIC$16.344.6★
Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Bere Vino$8.274.2★
What reviews say buyers love and hate about lighters long
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“Reliable and Easy to Use”
“As Expected”
“Ease of use”
“The colors are beautiful”
“Easy to charge”
“Super lightweight and easy to use”
“feels really durable”
“it provides good light”
“Works instantly”
What buyers complain about
“cheap quality”
“Only half worked”
“They leak”
“Break easily”
“Too pricey”
“Hard to use”
“Not rechargable”
“Not all black”
“The product does not work”
“Misleading information”
Top return reasons
Common lighters long questions
- Is lighters long profitable to sell on Amazon United States?
- The niche generates $6.2M/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the lighters long niche?
- 7 brands and 77 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in lighters long?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Leak-Proof. The return rate is 0.4%.
- When does demand for lighters long peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the lighters long niche?
- Listings span $6.85–$53.54; the average listing price is $17.12 (sweet spot $15–$100). The average incumbent carries 8,139 reviews — the moat a new listing must climb.