Lighters Long

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months

4.8M

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

7.6%

Market size, estimated

$6.2Ma year

Peak month

December1.6× the quietest month

Top search term

bic lighters2.6M searches a year

Listings sell for $17.12 on average, from $6.85 to $53.54. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $17.12 that is $214K to $257K a year per listing.

Average price

$17.12inside the $15 to $100 sweet spot

Price range

$6.85–$53.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

12,500–15,000

Revenue per listing a year

$214K–$257K

Returns

0.4%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #90 within Lighters & Matches. It carries 8,139 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

88%

Out of stock, average day

0.6%

Average rank

#90in Lighters & Matches

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

8,139per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months