Lighter Wick
Skip itPrices mostly outside the sweet spot ($4.72–$15.71) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,418.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.36avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$92K$92K/yr · 87K searches
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.72–$15.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Is lighter wick profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lighter wick is a $92K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
lighter wick market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $94K–$117K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 8.1%
- Avg brand age
- 38 months
- Avg seller age
- 185 days
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
32
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Zippo61%
- MEIJIAYOU10%
- Jonchinjn9%
- ZTCBITNL5%
- JINMUNIC4%
- UOMIO3%
- Open — no brand owns it (4 brands, 8%)
lighter wick demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.3×
Top lighter wick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- zippo wick40K/yr
- zippo wick replacement15K/yr
- lighter wick13K/yr
- zippo wicks9K/yr
- zippo lighter wick7K/yr
- lighter wicks3K/yr
Top lighter wick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 Zippo Wicks
Zippo$7.424.8★2,434 rev
Zippo Genuine Replacement Wicks (2 Set)
Zippo$5.094.7★1,118 rev
Lighter Flints 100+ Pcs and Cotton Wicks 20 Pcs Premium Lighter Repair Kit Compatible with Zippo and Clipper Most Petrol Gas Fluid Lighters Long-Lasting Fast-Igniting and Durable JONCHINJN
Jonchinjn$5.334.4★205 rev
Repair Kit Compatible with Zippo Replacement Parts Includes Cotton Flint Wick Pad Tool Compatible with Zippo Accessories
MEIJIAYOU$14.274.4★47 rev
Genuine Zippo Replacement Wicks (6 Pack)
Zippo$8.594.8★299 rev
Newest
by launch date
Premium Lighter Wick for Zippo & Most Kerosene Lighters - Anti-Fraying High Ignition Rate Long-Lasting Needle-Install Design High-Tech Accessory (5 red Wicks)
GRENVILLE$9.3117 rev
Repair Kit Compatible with Zippo Replacement Parts Includes Cotton Flint Wick Pad Tool Compatible with Zippo Accessories
MEIJIAYOU$14.2747 rev
Cotton Compatible with Zippo Lighter 2 Pack Replacement Parts Comaptible with Zippo Accessories(Cotton Felt Pad Wick)
MEIJIAYOU$8.2917 rev
Lighter Repair Kit with Flints Wicks Cotton Screws & Felt Pads - Complete Maintenance Set for Vintage Petrol Lighters and Fluid Lighter Replacement Parts
ZTCBITNL$14.2741 rev
Lighter Flints 100+ Pcs and Cotton Wicks 20 Pcs Premium Lighter Repair Kit Compatible with Zippo and Clipper Most Petrol Gas Fluid Lighters Long-Lasting Fast-Igniting and Durable JONCHINJN
Jonchinjn$5.33205 rev
Trending
90-day click momentumPremium Lighter Wick for Zippo & Most Kerosene Lighters - Anti-Fraying High Ignition Rate Long-Lasting Needle-Install Design High-Tech Accessory (5 red Wicks)
GRENVILLE$9.314.3★
Repair Kit Compatible with Zippo Replacement Parts Includes Cotton Flint Wick Pad Tool Compatible with Zippo Accessories
MEIJIAYOU$14.274.4★
Lighter Repair Kit with Flints Wicks Cotton Screws & Felt Pads - Complete Maintenance Set for Vintage Petrol Lighters and Fluid Lighter Replacement Parts
ZTCBITNL$14.274.5★
Zippo 3w3f Flint/Wick Co-Pack One Size
Zippo$9.314.8★
Cotton Compatible with Zippo Lighter 2 Pack Replacement Parts Comaptible with Zippo Accessories(Cotton Felt Pad Wick)
MEIJIAYOU$8.294.2★
What reviews say buyers love and hate about lighter wick
What buyers praise and complain about, mined from review topics.What buyers love
“Very reliable and great quality”
“As described”
“Great little repair kit”
“Perfect fit”
“a great value”
“Ease of use”
“Easy installation”
“Now all 4 of my Zippo lighters working fine”
“extra cotton was good”
“in a nice case to help you stay organized”
What buyers complain about
“Wicks dont fit”
“The flints are not the best quality”
“The wicks are a bit to thick to fit”
“Waste of money”
“they don't last long at all”
“needs to be replaced”
“Put it in a brand new zippo, the wick burned up and went out”
“flaking off in brittle chunks Ill submit a photo to show the head end of one I just swapped out cause it jammed terrible”
“Completely useless is the only description I can offer”
“I wasted 2-3 wicks trying to pull it through with tweezer because I kept pulling the fibers in the center effectively making it useless”
Top return reasons
Common lighter wick questions
- Is lighter wick profitable to sell on Amazon United States?
- The niche generates $92K/yr across 16 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the lighter wick niche?
- 10 brands and 32 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in lighter wick?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.3%.
- When does demand for lighter wick peak?
- Demand peaks in Jun; the busiest month runs 2.3× the quietest.
- What does it cost to enter the lighter wick niche?
- Listings span $4.72–$15.71; the average listing price is $9.36 (sweet spot $15–$100). The average incumbent carries 1,418 reviews — the moat a new listing must climb.