Lighter Wick

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

11.3%

Market size, estimated

$92Ka year

Peak month

June2.3× the quietest month

Top search term

zippo wick40K searches a year

Listings sell for $9.36 on average, from $4.72 to $15.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $9.36 that is $5K to $7K a year per listing.

Average price

$9.36under the $15 to $100 sweet spot

Price range

$4.72–$15.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

0.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #57 within Lighters & Matches. It carries 1,418 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#57in Lighters & Matches

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,418per listing

Listings tracked

16

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months