Is lighter holder keychain profitable to sell on Amazon United States?

The niche generates $193K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the lighter holder keychain niche?

21 brands and 45 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in lighter holder keychain?

Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 0.6%.

When does demand for lighter holder keychain peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the lighter holder keychain niche?

Listings span $4.11–$40.41; the average listing price is $10.67 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.

Lighter Holder Keychain

Worth a look

Shows low returns (0.6%), but soft demand (-1.9% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Good$4.11–$40.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good771.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.67

avg listing price — sweet spot $15–$100

Market size

Okay$193K

$193K/yr · 315K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Is lighter holder keychain profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lighter holder keychain is a $193K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

lighter holder keychain market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $160K–$213K; units × avg price
Conversion rate: 5.7%
Avg BSR: #2,440
Page quality: 0%
Prime: 97%
Sponsored: 74%
Out of stock: 16.1%
Avg brand age: 37 months
Avg seller age: 172 days

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

50%

Top 20: 89%

Open market

29%

LIGHTER LEASH31%
GAUENEEN13%
GTILE8%
Clofiak7%
BARCONIC6%
Juroicessry6%

lighter holder keychain demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top lighter holder keychain search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lighter leash223K/yr -4.1%5.2% conv.
lighter leashes for bic lighters29K/yr +1.4%5.2% conv.
lighter leashes12K/yr +30.5%3.0% conv.
retractable lighter holder13K/yr +12.2%3.4% conv.
lighter lanyard5K/yr +9.3%3.3% conv.
retractable lighter leash9K/yr -17.4%4.0% conv.
lighter leash keychain4K/yr +150.2%4.7% conv.
lighter clip6K/yr -19.1%3.4% conv.
bic lighter leash3K/yr +18.1%4.2% conv.
lighter leash retractable7K/yr -56.8%4.5% conv.

All search terms

Top lighter holder keychain products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LIGHTER LEASH Premium Clip 3 Pack

LIGHTER LEASH$8.434.7★5,148 rev

GAUENEEN 10 Pcs Retractable Lighter Clip Holder Keychain Lighter Leash with Clip (Black)

GAUENEEN$9.314.5★298 rev

GTILE 6 Pcs Retractable Lighter Leash Keychain Lighter Holder with Clip Classic Lighters Cover Single Clip for Convenience Multicolor Lighters Strap (6)

GTILE$7.384.6★290 rev

LIGHTER LEASH Premium Clip 5 Pack

LIGHTER LEASH$12.124.7★4,971 rev

Clofiak 4 Pcs Retractable Lighter Leash Keychain with Clip Lighter Holder

Clofiak$7.204.8★30 rev

Newest

by launch date

Fkewp 2 PCS Retractable Lighter Leash Anti-Lost Pants Lighter Clip Protective Cover Portable Keychain Lighters Holder for Camping Fishing Hiking Car Accessories (Black)

Fkewp$5.166 rev

6mo ago

Clofiak 4 Pcs Retractable Lighter Leash Keychain with Clip Lighter Holder

Clofiak$7.2030 rev

9mo ago

GAUENEEN 2 Pcs Retractable Lighter Clip Lighter Holder Keychain with Clip Pink

GAUENEEN$5.8314 rev

12mo ago

2 Pcs Retractable Lighter Clip Belt with Protective Cover Lighter Clip Retractable Anti Lost Cover Keychain Belt Leash for Fishing Hiking Protective Cover for Camping Leash

WLngtv$6.1326 rev

1y ago

14Pcs Retractable Clip Lighter Holder Keychain with Clip Classic Lighter Cover Retractable Keychain Holder for Convenience

LBSXQGS$14.2745 rev

1y ago

What reviews say buyers love and hate about lighter holder keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Durability17%

“Has not broke”

Quality-Overall12%

“For the price I think the quality was fair”

Advertised Vs Actual Product12%

“Just what I needed”

Value For Money10%

“Great value”

Ease Of Use9%

“Easy to use”

Efficiency6%

“Works well”

Size-Overall5%

“Fits something besides just Bic”

Portability4%

“easily accessible place in my vehicle”

Gifting Purpose4%

“Gift”

Strength3%

“Strong”

What buyers complain about

Durability22%

“Broke twice”

Size-Overall13%

“The item doesnt fit the chapstick”

Strength12%

“These break so easy”

Strap/String Quality10%

“The string snapped”

Quality-Overall9%

“Very cheap made”

Sharpness8%

“backside of belt clips are sharp”

Advertised Vs Actual Product4%

“False advertisement”

Defective Material/Parts4%

“Possible manufacturing issue”

Value For Money3%

“Disappointed on price i paid for it”

Stiffness2%

“The only minor downside is that the cord could feel a little stiff at first”

Top return reasons

Size-Overall32%

Functionality-Overall10%

Material Quality8%

Defective Material/Parts8%

Advertised Vs Actual Product7%

Strength6%

Color5%

Durability4%

Value For Money4%

Quality-Overall4%

Common lighter holder keychain questions

Is lighter holder keychain profitable to sell on Amazon United States?: The niche generates $193K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the lighter holder keychain niche?: 21 brands and 45 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in lighter holder keychain?: Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 0.6%.
When does demand for lighter holder keychain peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the lighter holder keychain niche?: Listings span $4.11–$40.41; the average listing price is $10.67 (sweet spot $15–$100). The average incumbent carries 771 reviews — the moat a new listing must climb.