Lighter Holder Keychain

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months

315K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

5.7%

Market size, estimated

$193Ka year

Peak month

December1.5× the quietest month

Top search term

lighter leash223K searches a year

Listings sell for $10.67 on average, from $4.11 to $40.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.67 that is $3K to $5K a year per listing.

Average price

$10.67under the $15 to $100 sweet spot

Price range

$4.11–$40.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #2,440 within Lighters & Matches. It carries 771 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

97%

Out of stock, average day

16.1%

Average rank

#2,440in Lighters & Matches

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

771per listing

Listings tracked

31

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months