Lighter Fluid Refill
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.56avg listing price — sweet spot $15–$100
Market size
Okay$131K$131K/yr · 159K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.10–$18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,053.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Is lighter fluid refill profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lighter fluid refill is a $131K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
lighter fluid refill market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $116K–$145K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 93%
- Out of stock
- 6.1%
- Avg brand age
- 48 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
66
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Zippo49%
- Ronson34%
- NEON9%
- Xikar4%
- Jo Chef2%
- Lamsen2%
lighter fluid refill demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top lighter fluid refill search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lighter fluid refill118K/yr
- lighter fuel29K/yr
- lighter refill fluid11K/yr
Top lighter fluid refill products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zippo Butane Fuel Refill Premium High-Purity for Lighters Torches & Inserts Clean Burning Consistent Flame Reliable Performance Made in USA 75ml 2-Pack
Zippo$8.884.5★24,552 rev
Ronson Lighter Fuel 5 fl oz Lighter Fluid Refill for Wick Lighters Clean-Burning Fuel for Refillable Lighters Outdoor Camping & Everyday Use Precision Pour Spout
Ronson$7.044.7★3,510 rev
Zippo Butane Fuel 115ml
Zippo$7.014.5★9,435 rev
Ronson Lighter Fuel 5 fl oz Clean Refill Fluid for Wick Lighters 2-Pack
Ronson$7.894.7★3,510 rev
Ronson 12 Ounce Ronson Lighter Fuel - Pack of 2
Ronson$15.394.7★3,510 rev
Newest
by launch date
NEON Butane Fuel Refill 11X Ultra-Refined 300ml Premium Lighter Fluid with Metal Nozzle & 5 Butane Gas Refill Adapters for Refillable Jet Flame Lighters Torches and Culinary Use 2 Cans
NEON$18.861,553 rev
Lamsen Butane Refill - 115ml Butane Fuel for Torch Lighter Butane Canister for Torch Lighter Butane Fuel Gas for Cooking Camping and Welding 2 Can
Lamsen$15.91275 rev
Jo Chef Butane Refill Butane Torch Fuel Refill Gas Lighter Fluid Refill Canister Kitchen Blow Torch Fluid Universal Tip 2 Cans (3.38oz)
Jo Chef$17.525,012 rev
Xikar PUROFINE Butane Fuel Refill 100ml (3.38 fl oz) Canisters - 99.999% Ultra Refined Food Grade Culinary Butane Refill for Torch & Lighter Jet Flame Lighter Fuel & Kitchen Torch Refills (2 Pack)
Xikar$16.541,893 rev
Zippo Butane Fuel 115ml
Zippo$7.019,435 rev
Trending
90-day click momentum
Zippo Butane Fuel 42gm Black (3807)
Zippo$4.104.6★
Lamsen Butane Refill - 115ml Butane Fuel for Torch Lighter Butane Canister for Torch Lighter Butane Fuel Gas for Cooking Camping and Welding 2 Can
Lamsen$15.914.5★
Ronson Lighter Fuel 5 fl oz Clean Refill Fluid for Wick Lighters 2-Pack
Ronson$7.894.7★
Ronson Lighter Fuel 8 fl oz Lighter Fluid Refill for Wick Lighters Clean-Burning Fuel for Refillable Lighters Outdoor Camping & Everyday Use Precision Pour Spout
Ronson$9.074.7★
Ronson 12 Ounce Ronson Lighter Fuel - Pack of 2
Ronson$15.394.7★
What reviews say buyers love and hate about lighter fluid refill
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“EXCELLENT PRODUCT”
“Good Price”
“Easy to Use”
“How can you even rate lighter fluid works great”
“this is a good product I would recommend buying this to anyone good durability ease of use”
“Good size”
“Lighter”
“No leaks”
“Clean and reliable”
What buyers complain about
“One Can Short”
“IT LEAKS”
“doesn't work properly”
“Misleading”
“Way overpriced”
“Doesnt work, sprays everywhere”
“Bad quality control”
“Difficult to use”
“The tip was broken”
“Bought a three pack complete misfire”
Common lighter fluid refill questions
- Is lighter fluid refill profitable to sell on Amazon United States?
- The niche generates $131K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the lighter fluid refill niche?
- 6 brands and 66 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in lighter fluid refill?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Functionality-Overall. The return rate is 0.0%.
- When does demand for lighter fluid refill peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the lighter fluid refill niche?
- Listings span $4.10–$18.86; the average listing price is $11.56 (sweet spot $15–$100). The average incumbent carries 9,054 reviews — the moat a new listing must climb.