Lighter Fluid

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

7.7%

Market size, estimated

$2.4Ma year

Peak month

July4.2× the quietest month

Top search term

zippo lighter fluid944K searches a year

Listings sell for $13.79 on average, from $4.10 to $60.43. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $13.79 that is $110K to $138K a year per listing.

Average price

$13.79under the $15 to $100 sweet spot

Price range

$4.10–$60.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$110K–$138K

Returns

0.1%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #38 within Lighters & Matches. It carries 9,660 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

67%

Out of stock, average day

11.4%

Average rank

#38in Lighters & Matches

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

9,660per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months